Depending on your target audience and goals, your social media campaign could involve social media advertising, organic posts or a mix of both. But regardless of the type of social media campaign you choose to run, understanding how to conduct proper analysis is crucial for success. Skimping out on analysis or conducting it improperly means […]
Author Archives: Deborah
How to Use Color Psychology to Drive Conversions
Modern day branding is about more than selling the features and benefits of your product or service. Any good quality web design agency will tell you that as important as those two elements of marketing are, they don’t come into play until you have stirred interest in your brand. And a color choice that fits […]
7 Surefire Ways to Improve Your Social Media Presence
Social media isn’t just a hobby anymore; it’s a business tool. You can have the greatest product or service in the world, but if you’re not using social media to your advantage, you are probably leaving money on the table. Social media is about engagement and interaction. The more you engage your potential customers, the […]
Marketing Lessons Learned from the Tokyo Olympics
The Olympic flame was lit once again on July 23 with the side benefit of presenting marketers & advertisers alike with a viral masterclass. International visitors were not invited this year, and many restrictions affected the Olympic Games’ traditions for the athletes, event organizers and everyone who witnessed or took part. This article concerns the […]
How Proper PPC Keyword Research Can Maximize Sales and Profits
PPC (pay-per-click) keyword research has become an essential part of any online marketing campaign. If you know the best keywords to target, it won’t really matter how much traffic your website is getting; you’ll be able to make valuable conversions by attracting the right customers. Keyword research is vital because it helps you figure out […]
TikTok Marketing Tips Every Business Owner Should Know
It’s easy to write off TikTok as an app where people just dance and post videos. However, with the buzz the app has been making over the years, it’s safe to say TikTok is taking over the social media space. TikTok started getting a lot of attention around 2019 when it became the second most […]
6 Powerful Ways Chatbots Can Empower Your Customer Service
If your business isn’t using chatbots, you’re missing out. Today’s chatbots have become invaluable tools for customer service and operations. Why? Because they can help businesses streamline their processes while creating a more positive experience for the customer. You have likely seen or interacted with a chatbot. For example, when you visit a website and […]
How To Unlock the Power of Your Brand with Email Marketing
With more than 4 billion email users in the world today, it should come as no surprise that email marketing is nearly 40 times more effective than Facebook and Twitter marketing combined. In 2021, email marketing will generate an estimated $8.5 billion in revenue for businesses worldwide. Simply put, email is an integral part of […]
How to Tap into Facebook Marketplace to Grow Your Business
Facebook Marketplace is Facebook’s buy and sell feature. You may have written it off as unnecessary for your business. However, the feature has evolved over the years into much more than just a Craigslist imitator. Today, it’s a powerful channel to explore. At last count in 2018, Facebook reported 800 million Marketplace users per month […]
The Unspoken Rules of Effective Online Reputation Management
Online reputation management (or ORM if you like acronyms) is a must for any small business. Put simply, it’s the process of keeping track of what’s being said about your brand online. To take it one step further, it often includes amplifying the positive mentions and doing damage control for any negative mentions. The problem […]