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By Corinne Wainer on Jul 25, 2024
The social media scene is always changing, with new ways to connect with users popping up all the time. One interesting development is how Direct Messages (DMs) have become a big deal for interacting with others. What was once mainly for private chats has now become a powerful platform for businesses, influencers, and people to […]
By Claude M. Ganza on Jul 17, 2024
The summer’s half gone, and time’s a wastin’! If you think it’s too early to be planning your holiday email marketing campaigns, you couldn’t be more wrong. Consider when people start shopping for the holidays: 12 percent of people will be shopping before the end of August. 24 percent will be shopping before the end […]
By Aimee Jones on Jun 28, 2024
Gone are the days when marketers targeted an audience and created campaigns based on intuition alone. Today, effective marketing is based on data analytics. Simply put, it removes the guesswork. We can now collect a huge amount of data from our online marketing efforts, much too much data for us to make heads or tails […]
By Jim LaValle on Jun 21, 2024
Email is one of the most effective marketing channels, and it’s important to make it accessible to everyone including those with disabilities. After all, according to the CDC, up to 27% of United States adults suffer some kind of a disability. Website accessibility has been high profile for awhile now. Email is accessible when it […]
By Deborah Kurfiss on Jun 14, 2024
Have you ever gone to a business website with the intention of finding more information or even immediately making a purchase but been put off because the website looked like it was frozen in the past? If a website looks tired, out of date and second rate, why would customers think your products and services […]
By Jay Renaud on May 31, 2024
Short form videos such as those on TikTok, Instagram Reels and YouTube Shorts have been revolutionizing how we connect with audiences in recent years. 66% of viewers will watch a video that’s under one minute from beginning to end, but the percentage decreases more the longer the video gets. Only 50% of viewers will completely […]
By Deborah Kurfiss on May 28, 2024
If you own a small business, you know that you need to take every action you can to build your reputation, attract customers and close sales. One of the most effective ways to do this, especially if your business is B2B, is by writing customer success stories (also known as case studies). A recent study […]
By Alfredo Martinez, Jr. on May 20, 2024
People today expect a lot more from companies than in the past. They want to spend money with ethical companies they feel are trying to help improve the world rather than give money to companies only concerned with the almighty dollar. That’s why if you are in business today, you need to consider your environmental […]
By Harout "Harry" Minassian on Apr 30, 2024
As a small business owner, you need effective ways to reach your audience segments without breaking the bank. Though you must spend enough to get results, you don’t want to overspend. Sometimes this can be a fine balance, but optimizing your Facebook advertising budget is critical to achieving your marketing goals with a good ROI. […]
By Doreen Patrick on Apr 19, 2024
A lot of businesses create their social media once, and then share it across all their other social media. But if you create a post for one platform then share it to another unrelated social media platform, that second platform is not going to feature your content heavily. And here’s another thing: different social media […]
