mobile-friendly website

Do You Have a Competitive, Mobile-Friendly Website?

By Yogesh Prajapati on Nov 20, 2022

Most business owners today realize that their website is their calling card. They understand they must lead customers where they want to them to and that they need to update their content. But sometimes this attention they do not pay enough attention to ensuring they have a mobile-friendly website, which is a huge mistake. Google […]

woman last minute Christmas shopping

8 Killer Last Minute Holiday Marketing Ideas

By Renuka Prasanna on Oct 31, 2022

We mentioned in a previous article that 43% of people start holiday shopping before Halloween. For that reason, we recommended planning your holiday marketing strategy well in advance. But that doesn’t mean that these same people and others aren’t still shopping well into December For those people, you need last minute holiday marketing ideas. Even […]

SEO mistakes

Are You Making These 5 Common SEO Mistakes?

By Victor Melendez on Oct 25, 2022

There is a lot to devising and implementing a successful SEO strategy. And it doesn’t help that nothing about SEO remains static. Google is always tweaking its algorithms. Markets shift and audience preferences change. Staying on top of everything requires focus and thoughtful analysis. Given the complexity and changing nature of SEO, It’s not surprising […]

7 Ps of marketing

Do Your Strategies Stand Up to the 7 Ps of Marketing?

By Jacqui Meeks on Oct 16, 2022

The 7 Ps of marketing are a more modern version of the 4 Ps of marketing you have probably already heard about. The 4 Ps marketing mix goes back to the 1950’s and was designed to help businesses cover each important issue needed for successful marketing. Originally aimed primarily at marketing products rather than services, […]

representation of online customer reviews

6 Reasons Why Your Business Needs Constant Online Customer Reviews

By Joe Leineke on Oct 2, 2022

Online customer reviews and testimonials are a strong weapon in a savvy company’s marketing arsenal. In fact, they are your most persuasive tool in turning prospects into customers. Yet so many companies don’t put structures in place to gather reviews and respond to them. This is a tragic waste that has more impact on a […]

best times to post on social media

What Are the Best Times to Post on Social Media?

By on Sep 25, 2022

You have been pulling out all the stops to make your social media content interesting, relevant and unique. You are offering your prospects and customers information that should be really valuable to them. You have a great designer. So why are you languishing on social media? If your posts aren’t getting the views, comments and […]

build trust in your company

Build Trust in Your Company: A Continuing Journey

By Klaus Hansen on Sep 19, 2022

You want your company to be top of mind when people are trying to decide where to buy a product or service you offer. You want your prospects to not only think of your brand, but to feel positively towards it.  And once they buy, you want them to come back again and again. For […]

christmas tree and gift

Holiday Promotions 2022: Time to Start Planning!

By Patti Keitzman on Sep 4, 2022

You may feel like the holidays are a world away, but it’s past time to start planning your holiday promotions for your retail business. After all, 43% of people start their holiday shopping before Halloween! It’s no secret that holiday shopping can be the difference between a successful year and a failed one for retailers. […]

customer avatars

How to Create Ideal Customer Avatars

By Yuka Sakai on Aug 28, 2022

Every business wants their marketing dollars to be spent effectively and successfully. We are all looking for a high ROI (return on investment). If you want to optimize your marketing campaigns for success and make your marketing dollars count, you need to step back and build a foundation for your marketing. One of the first […]

difference between SEO and SEM

The Difference Between SEO and SEM – and Why It Matters

By Erik Williams on Aug 21, 2022

What is the difference between SEO and SEM? You will often hear the terms SEO (search engine optimization) and SEM (search engine marketing) used interchangeably. There is a difference. When you are communicating with your internal marketing team, marketing consultants or marketing agencies, if you do not understand the difference, this may result in a […]

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