Facebook advertising budget

Facebook Advertising Budget: What Small Business Owners Need to Know        

By Harout "Harry" Minassian on Apr 30, 2024

As a small business owner, you need effective ways to reach your audience segments without breaking the bank. Though you must spend enough to get results, you don’t want to overspend. Sometimes this can be a fine balance, but optimizing your Facebook advertising budget is critical to achieving your marketing goals with a good ROI. […]

social media algorithms

It’s Not All the Same: What You Need to Know about Social Media Algorithms

By Doreen Patrick on Apr 19, 2024

A lot of businesses create their social media once, and then share it across all their other social media. But if you create a post for one platform then share it to another unrelated social media platform, that second platform is not going to feature your content heavily. And here’s another thing: different social media […]

Content repurposing

Content Repurposing Strategies: Breathe New Life into Existing Content

By David Gendron on Apr 12, 2024

Content is critical to today’s savvy marketing strategies, but if you have a small business, it can be both time consuming and expensive to create enough fresh and engaging content that’s valuable to your customers and helps increase your online visibility. Content repurposing can help you to maximize your content’s reach. Content repurposing is taking […]

AI chatbot implementation

AI Chatbot Implementation: What to Expect

By Dylan Duarte on Mar 29, 2024

Last week we talked about the many benefits to small businesses of using AI chatbots for customer service. Now we would like to address what is involved in AI chatbot implementation into small business operations. Of course, a small business will want to have experts implement their AI chatbots, but it is helpful to understand […]

AI chatbots for customer service

AI Chatbots for Customer Service: A Game Changer for Small Businesses

By Sean OKelly on Mar 22, 2024

It seems like artificial intelligence (AI) is all anyone can talk about these days and with good reason. AI is revolutionizing many aspects of business. For small businesses, AI chatbots represent a transformative tool, offering the potential to enhance customer interaction, streamline service delivery and optimize operational efficiency. Not only that, but they can even […]

influencer marketing

Influencer Marketing for Niche Markets: How Small Businesses Can Effectively Identify and Collaborate with Micro-Influencers

By Corey Harrison Adams on Mar 15, 2024

We hear a lot these days about businesses using influencers to reach social media audiences, but does this make sense for small businesses? The answer is yes. Influencer marketing is a great way to increase your brand’s visibility, credibility, and audience engagement. Influencers have become so important that 78% of marketers in the U.S. plan […]

Testimonial marketing is an effective way to overcome innate distrust in what companies say,, because other customers have no reason to lie.

12 Ways to Use Testimonials to Increase Sales and Customer Loyalty

By Tom Wright on Feb 29, 2024

To build a loyal following, small businesses need to cultivate trust in their customers. You can tell your audience about the superiority of your products and services all day long, but why should people believe you? After all, you have a vested interest in motivating customers to buy. Testimonial marketing is an effective way to […]

B2B prospecting for small business

27 Effective B2B Prospecting Strategies for Small Business

By Brittney Gooch on Feb 16, 2024

Your business may be the best in your industry, but that’s not enough. It’s an inescapable fact that to be successful in a B2B business you need to excel at prospecting. Creating a successful client prospecting strategy for a small B2B business involves a combination of traditional methods, digital marketing tactics and innovative approaches tailored […]


Storytelling: Capture Their Imaginations

By Kevin Patrick on Feb 9, 2024

You may produce or sell superior products and services, better than anything your competition offers. But if you can’t get that across to your customers, you may lose business to companies with inferior products. Does content marketing help drive sales? Yes, it certainly can help drive sales, but you aren’t going to influence people to […]

business success

7 Marketing Steps to Business Success: Don’t Let Your Startup Fail

By Thom Scott, MBA on Jan 31, 2024

If you are starting a new business, no doubt you have a vision of your future success. All the stars seem aligned, you have prepared, you have the capital you need, and you are ready to conquer the world. But the sad reality is that most startups fail, and more often than not, it’s due […]

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