storytelling

Storytelling: Capture Their Imaginations

By Kevin Patrick on Feb 9, 2024

You may produce or sell superior products and services, better than anything your competition offers. But if you can’t get that across to your customers, you may lose business to companies with inferior products. Does content marketing help drive sales? Yes, it certainly can help drive sales, but you aren’t going to influence people to […]

business success

7 Marketing Steps to Business Success: Don’t Let Your Startup Fail

By Thom Scott, MBA on Jan 31, 2024

If you are starting a new business, no doubt you have a vision of your future success. All the stars seem aligned, you have prepared, you have the capital you need, and you are ready to conquer the world. But the sad reality is that most startups fail, and more often than not, it’s due […]

Instagram followers

14 Ways for Small Businesses to Gain and Keep Instagram Followers Who Engage

By Robert Drazen on Jan 24, 2024

Instagram is a powerful social media network for many businesses both B2C and B2B. But to market effectively on Instagram, you must gain legitimate Instagram followers who are interested in what you have to sell. Why Instagram? Instagram is the third most used social media network (tied with WhatsApp) after first place Facebook and second […]

Facebook Business Page

The Practical Steps to Creating a Facebook Business Page to Engage Your Customers

By Victoria Oshodi on Jan 12, 2024

If you don’t have a Facebook Business Page you are regularly updating, what are you thinking? With over 3 billion active monthly users, Facebook isn’t a channel you want to ignore as a business owner. In addition to its large audience, Facebook offers a variety of marketing possibilities to fit any business. Here are some […]

ChatGPT prompts

A Practical Guide to Writing ChatGPT Prompts that Give You the Results You Need

By Scott Owes on Dec 29, 2023

As a business owner, you may have tried ChatGPT for some part of your company’s marketing. Keeping abreast of technology is a necessity to do effective marketing these days, and Chat GPT has been all the buzz. But are you writing effective ChatGPT prompts? ChatGPT, a cutting-edge language model developed by OpenAI, has been a […]

LinkedIn marketing

15 Ways to Grow Your Small B2B Business with LinkedIn Marketing

By Reggie Manning on Dec 1, 2023

With 875 million total users and over 310 million monthly active users, LinkedIn is far from just a resume repository.  It’s a vibrant hub for professionals seeking to expand their networks, generate leads, and drive business growth. If you have a B2B business, you need to know the many ways LinkedIn marketing can help you […]

SBO

A Hard Look at Search Box Optimization (SBO) for Small Business

By Gavin Brooks on Nov 17, 2023

Search box optimization (SBO) grabs a customer’s attention before they ever get to a Google search results page. It is sometimes referred to as search suggest optimization or search autosuggest optimization. SBO influences a search engine to autosuggest a company’s name, product, or service when customers type a search engine query using the business’s selected […]

Pay Per Result SEO

Pay Per Result SEO: 10 Things Business Owners Must Know

By Mike Halbert on Oct 31, 2023

Pay Per Result SEO promises a unique value proposition: you pay only when you see results. This is a boon to small businesses where every expenditure counts. But is it too good to be true? Let’s demystify Pay Per Result SEO, so you can make up your own mind. Understanding the Basics Unlike traditional SEO, […]

voice search

9 Voice Search Musts for Small Business

By Kyong E Lee on Oct 20, 2023

The way consumers search for information online is rapidly evolving, and businesses that don’t keep up will be left behind. One of the most significant shifts in recent years is the rise of voice search. With the increasing popularity of smart speakers such as Amazon’s Echo (with Alexa) and Google Home, as well as voice-activated […]

video marketing strategy

How to Create a Budget-Friendly Video Marketing Strategy for YouTube

By Brittianie Le’Anne Valentena on Oct 6, 2023

Creating a budget-friendly video marketing strategy on YouTube can be a powerful way for small businesses to reach their target audience, increase brand awareness and drive sales. While YouTube is a platform that can be enormously effective, it’s important to approach it strategically, especially when working with limited resources. In this guide, we’ll explore how […]

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