website design trends

Website Design Trends for Small Business in the Second Half of 2024

By Deborah Kurfiss on Jun 14, 2024

Have you ever gone to a business website with the intention of finding more information or even immediately making a purchase but been put off because the website looked like it was frozen in the past? If a website looks tired, out of date and second rate, why would customers think your products and services […]

Short form videos

Short Form Videos: Why Do We Love Them?

By Jay Renaud on May 31, 2024

Short form videos such as those on TikTok, Instagram Reels and YouTube Shorts have been revolutionizing how we connect with audiences in recent years. 66% of viewers will watch a video that’s under one minute from beginning to end, but that percentage drops off the longer a video gets. Only 50% of viewers will completely […]

success stories

How to Write Success Stories for Your Small Business

By Deborah Kurfiss on May 28, 2024

If you own a small business, you know that you need to take every action you can to build your reputation, attract customers and close sales. One of the most effective ways to do this, especially if your business is B2B, is by writing customer success stories (also known as case studies). A recent study […]

sustainable marketing

Can Sustainable Marketing Save Your Company (and the World)? It’s a Start

By Alfredo Martinez, Jr. on May 20, 2024

People today expect a lot more from companies than in the past. They want to spend money with ethical companies they feel are trying to help improve the world rather than give money to companies only concerned with the almighty dollar. That’s why if you are in business today, you need to consider your environmental […]

Facebook advertising budget

Facebook Advertising Budget: What Small Business Owners Need to Know        

By Harout "Harry" Minassian on Apr 30, 2024

As a small business owner, you need effective ways to reach your audience segments without breaking the bank. Though you must spend enough to get results, you don’t want to overspend. Sometimes this can be a fine balance, but optimizing your Facebook advertising budget is critical to achieving your marketing goals with a good ROI. […]

social media algorithms

It’s Not All the Same: What You Need to Know about Social Media Algorithms

By Doreen Patrick on Apr 19, 2024

A lot of businesses create their social media once, and then share it across all their other social media. But if you create a post for one platform then share it to another unrelated social media platform, that second platform is not going to feature your content heavily. And here’s another thing: different social media […]

Content repurposing

Content Repurposing Strategies: Breathe New Life into Existing Content

By David Gendron on Apr 12, 2024

Content is critical to today’s savvy marketing strategies, but if you have a small business, it can be both time consuming and expensive to create enough fresh and engaging content that’s valuable to your customers and helps increase your online visibility. Content repurposing can help you to maximize your content’s reach. Content repurposing is taking […]

AI chatbot implementation

AI Chatbot Implementation: What to Expect

By Dylan Duarte on Mar 29, 2024

Last week we talked about the many benefits to small businesses of using AI chatbots for customer service. Now we would like to address what is involved in AI chatbot implementation into small business operations. Of course, a small business will want to have experts implement their AI chatbots, but it is helpful to understand […]

AI chatbots for customer service

AI Chatbots for Customer Service: A Game Changer for Small Businesses

By Sean OKelly on Mar 22, 2024

It seems like artificial intelligence (AI) is all anyone can talk about these days and with good reason. AI is revolutionizing many aspects of business. For small businesses, AI chatbots represent a transformative tool, offering the potential to enhance customer interaction, streamline service delivery and optimize operational efficiency. Not only that, but they can even […]

influencer marketing

Influencer Marketing for Niche Markets: How Small Businesses Can Effectively Identify and Collaborate with Micro-Influencers

By Corey Harrison Adams on Mar 15, 2024

We hear a lot these days about businesses using influencers to reach social media audiences, but does this make sense for small businesses? The answer is yes. Influencer marketing is a great way to increase your brand’s visibility, credibility, and audience engagement. Influencers have become so important that 78% of marketers in the U.S. plan […]

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