TikTok Marketing Tips Every Business Owner Should Know

By Corey Brown on Sep 8, 2021

It’s easy to write off TikTok as an app where people just dance and post videos. However, with the buzz the app has been making over the years, it’s safe to say TikTok is taking over the social media space. TikTok started getting a lot of attention around 2019 when it became the second most […]

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6 Powerful Ways Chatbots Can Empower Your Customer Service

By Dominique Bandet on Sep 3, 2021

If your business isn’t using chatbots, you’re missing out. Today’s chatbots have become invaluable tools for customer service and operations. Why? Because they can help businesses streamline their processes while creating a more positive experience for the customer. You have likely seen or interacted with a chatbot. For example, when you visit a website and […]

How To Unlock the Power of Your Brand with Email Marketing

By Deon Coffey on Sep 1, 2021

With more than  4 billion email users in the world today, it should come as no surprise that email marketing is nearly 40 times more effective than Facebook and Twitter marketing combined. In 2021, email marketing will generate an estimated $8.5 billion in revenue for businesses worldwide. Simply put, email is an integral part of […]

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How to Tap into Facebook Marketplace to Grow Your Business

By George Pliakes on Aug 27, 2021

Facebook Marketplace is Facebook’s buy and sell feature.  You may have written it off as unnecessary for your business. However, the feature has evolved over the years into much more than just a Craigslist imitator. Today, it’s a powerful channel to explore. At last count in 2018, Facebook reported 800 million Marketplace users per month […]

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The Unspoken Rules of Effective Online Reputation Management

By Corey Brown on Aug 27, 2021

Online reputation management (or ORM if you like acronyms) is a must for any small business. Put simply, it’s the process of keeping track of what’s being said about your brand online. To take it one step further, it often includes amplifying the positive mentions and doing damage control for any negative mentions. The problem […]

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Secrets for Building a Better B2B Website

By on Aug 25, 2021

Your website is the focal point of your online marketing strategy. Whether through search engine optimization, social media efforts, paid advertising or other efforts, you want to generate traffic to your website. It’s no surprise then that a recent survey found 51% of B2B respondents were allocating budget to website development in 2021. When working […]

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6 Digital Marketing Channels that Are Crucial to Your Business’s Success

By Landon Charles on Aug 19, 2021

You probably already know that digital marketing is essential to the success of your business. Having a robust online presence is no longer optional. It’s expected of brands in every industry with very few exceptions. However, the nature of digital marketing is constantly evolving, and it can be difficult to understand where to start. A […]

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How to Boost Your Conversions with Strong Calls to Action

By Dwayne Coots on Aug 16, 2021

A call to action (CTA) is a term that describes an action a business encourages its audience to take. Regardless of the marketing platform (website, email, blog post) a CTA is an opportunity to motivate users to take real steps toward becoming a customer. Effective calls to action can be the determining factor between a […]

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How Google Stopping Support for Third-Party Cookies Impacts Your Paid Online Ads

By on Aug 9, 2021

With privacy concerns on the rise, Google recently announced that it’s going to stop supporting third-party cookies. This means that Google will no longer be tracking how a user interacts with third-party sites and will not show ads to users as they travel the Internet based on their browsing history. This change is part of […]

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6 Questions to Ask Before Hiring a Website Design Company

By on Aug 9, 2021

An optimized and functional website is key to growing your business online and attracting new leads. The development of a website is an important marketing initiative consisting of many functions including strategic planning, content, design, programming and SEO. The decision you make in hiring a web design company will determine your website’s success. The right […]

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