It takes a lot of work, a lot of time and often a lot of money to rank on the first page of Google. And if you don’t rank in the first few results, you may as well not bother.
Search Box Optimization (SBO) is the answer! It’s faster, more affordable and more reliable than SEO – and sends your customers to an entire page of search results dedicated completely to your business.
When a user types in a search, Google and Bing offer a string of possibilities to autocomplete the search.
Say someone in the Boston area is looking for a personal injury lawyer, so they type “personal injury lawyer Boston” in the search box.
Google and Bing will list a handful of autocomplete options such as “best personal injury lawyer Boston,” personal injury attorneys Boston reviews” and similar options.
What if you could be right at the top of that list? Your customers could click on a link for your business before search results even appear.
You can appear right at the top of the Google or Bing search box. Let’s take attorney Michael O. Smith as an example. If he has reserved the keyword “personal injury attorney Boston,” when people in the Boston area type “personal injury attorney Boston,” the term “personal injury lawyer Boston Michael O. Smith” would be one of the selections that are auto-filled.
Every time someone in the Boston area searches for “personal injury attorney Boston”, Michael O. Smith would come up in autosuggest.
There are thousands of personal injury lawyers in Boston. But Michael O. Smith would be the one that comes up in Google and Bing autosuggest thanks to Search Box Optimization.
People think Google is recommending Michael O. Smith, so of course they click.
It gets better…
Once a user clicks on “personal injury attorney Boston Michael O. Smith” they are taken to an entire page of search results dedicated exclusively to Michael O. Smith results.
Not just one result out of many like on a traditional search results page, but an entire page just filled with information and links to attorney Michael O. Smith.
It’s a veritable billboard, a monopoly of dedicated Michael O. Smith search results!
And now the best part. Almost nobody is doing this. But you can when you work with an Umbrella Local Expert.
Choose your keyword, and we won’t give it to anyone else!
That means in the case of our example above, only Michael O. Smith can own the keyword phrase “personal injury lawyer Boston” for search box autocomplete.
We are talking full search box domination.
This is a stunning competitive advantage for your business!
Search engine optimization through autocompleting searches is entirely different from SEO (organic search results) or SEM (paid search results).
With SEM and SEO, you strive to get on a search results page but must still compete with the many other businesses listed.
With SBO you grab the traffic before a traditional search results page is generated – and send it to a page where every result listed is about your client alone. SBO enables your client to take over the entire page of search results.
Every business, wants prospects and customers to find them online. Every business out there wants Google to recommend them.
Getting on the first page of Google through organic SEO can take quite awhile. You may easily wait six months before you see results.
Buying ads on search results pages can get expensive.
SBO, on the other hand, is cheaper and faster.
If you don’t grab your desired keywords, it’s only a matter of time before SBO becomes better known and your competitor does. Don’t hand your competitors website traffic that should be yours!
Jump ahead of your competition with SBO today. They won’t know what hit them!
Contact us here or call us at 1(646)440-1426 to learn more and get started.
Yes. Once you commit to a keyword, no one else can reserve it. So, for example, if you commits to the keyword “best pizza San Francisco” nobody else can reserve that keyword.
Certainly, you can use all three. It’s often good to use various kinds of marketing. However, once you get going with SBO, you may find you can cut back on your SEO and SEM efforts and save money.
Dan Trumble has been such a great sport to work with! Even before I was deciding if I should hire Dan or not. He was always willing to answer my questions and help me whenever needed. I highly recommend Dan and his Umbrella Local team for a digital marketing project. You will without doubt gain lots of knowledge from him! I definitely have learned so much and even till this day, I’m still learning from him!
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