Why advertise on Google?
Google is the world’s biggest network and one of the best.
Google ads meet people’s demands when they search.
For example, if someone searches for “red boots for women” Google will display ads of red women’s boots as well as ads for businesses that sell red women’s boots.
If people are searching for products or services you carry, you will find those people on Google.
How do I know if Google advertising is for me?
Google advertising and search engine marketing are in general for all types of businesses.
The better question is if it is the ideal advertising network for your goals right now.
And a better question yet is if your online funnel is ready to handle traffic from Google and generate positive ROI for your business.
With an Umbrella Local Expert by your side, you will have all the answers.
The Umbrella Local way of doing Google advertising
Like we do everything else, we always look at your online marketing in a holistic way.
We need to make sure that the traffic from Google will convert to leads and sales. This means our PPC agency experts review your entire funnel from your website’s call-for-action and copy and speed to your listings and reviews, to make sure that once you start advertising you’ll have a high probability of success!
Umbrella Local Google ad campaigns start from $1,000 for a minimum of three months.
Breaking the campaign into several months allows for better optimizations which translates to better ROI.
Talk with an Umbrella Local Marketing Expert today to build your campaign.
Marketing consists of two main elements: traffic and conversions. That said, both these elements break into many steps and attributes. As an example, if you’re buying ads on Google and sending them to your website, your website should be optimized to convert that traffic into leads and sales. This means the website needs to be both enticing and create trust. When Umbrella Local builds an advertising campaign, we take these steps into account and optimize them before starting a campaign.
For some specific verticals, it might be more effective to use Facebook advertising.
Broadly speaking, Google ads are presented to users who are searching for what you sell – so it’s always a relevant advertising venue. That said, Google can be expensive and in certain niches and campaigns, Facebook will generate better ROI.
Discuss this with your Umbrella Local Expert. They will know how to provide you with the best Google Ads management services.
When I met with Darlene and David, I desperately needed a new website. I really didn’t want to make all the decisions involved with designing a new website and I really had no idea what I wanted it to look like, so like many people, I had put it off WAY too long!! It didn’t matter. I gave them some general ideas and they built the website that I now have that has a design I could never have thought of. David and his Umbrella Local team did exactly what was needed to be done without torturing me through the whole process! This is the way to get a new website with all the specs it needs to make google happy!
Online marketers have a lot of options to choose from to get the word out with the hope of increasing sales. They can use display advertising, search advertising, email campaigns, paid social ads and a lot more. One powerful method is retargeting, showing a person an item or category in which they have already […]Read More