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By Christopher Benson on Jan 17, 2023
Every business wants to be on the first page of Google. After all, the first result that comes up on the first page of Google has an average click-through rate of 28.5%. Second position is 15.7% and third position is 11%. After that, it’s a free fall with the 10th position garnering only 2.5% on […]
By Julie Gallaher on Dec 31, 2022
We all like making money. But while trying to increase your sales, don’t forget that it’s just as important to reduce business costs. Ben Franklin is famous for espousing that “A penny saved is a penny earned,” but we aren’t talking pennies. You can save thousands every year with a bit of help. Let’s examine […]
By on Dec 11, 2022
To be competitive, businesses need to attract and retain the best talent they can find. That kind of talent has options. You need more than attractive salary and a friendly work environment to land good workers today. A key factor that workers consider when deciding to take a job is the benefits. And the benefit […]
By on Nov 30, 2022
Today, marketing changes rapidly on many fronts. It takes a lot of time and attention to keep up with today’s marketing trends. A recent and extensive Hubspot survey reports that “nearly 80% of marketers say their industry changed more in the past three years than in the last 50.” Here are some of the key […]
By Yogesh Prajapati on Nov 20, 2022
Most business owners today realize that their website is their calling card. They understand they must lead customers where they want to them to go and keep their content updated. But sometimes they do not pay enough attention to ensuring they have a mobile-friendly website . This is a mistake. Let’s see why. Google Is […]
By Renuka Prasanna on Oct 31, 2022
We mentioned in a previous article that 43% of people start holiday shopping before Halloween. For that reason, we recommended planning your holiday marketing strategy well in advance. But that doesn’t mean that these same people and others aren’t still shopping well into December For those people, you need last minute holiday marketing ideas. Even […]
By Victor Melendez on Oct 25, 2022
There is a lot to devising and implementing a successful SEO strategy. And it doesn’t help that nothing about SEO remains static. Google is always tweaking its algorithms. Markets shift and audience preferences change. Staying on top of everything requires focus and thoughtful analysis. Given the complexity and changing nature of SEO, It’s not surprising […]
By Jacqui Meeks on Oct 16, 2022
The 7 Ps of marketing are a more modern version of the 4 Ps of marketing you have probably already heard about. The 4 Ps marketing mix goes back to the 1950’s and was designed to help businesses cover each important issue needed for successful marketing. Originally aimed primarily at marketing products rather than services, […]
By Joe Leineke on Oct 2, 2022
Online customer reviews and testimonials are a strong weapon in a savvy company’s marketing arsenal. In fact, they are your most persuasive tool in turning prospects into customers. Yet so many companies don’t put structures in place to gather reviews and respond to them. This is a tragic waste that has more impact on a […]
By on Sep 25, 2022
You have been pulling out all the stops to make your social media content interesting, relevant and unique. You are offering your prospects and customers information that should be really valuable to them. You have a great designer. So why are you languishing on social media? If your posts aren’t getting the views, comments and […]
