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Marketing Lessons Learned from the Tokyo Olympics

By Robert Gandley on Sep 16, 2021

The Olympic flame was lit once again on July 23 with the side benefit of presenting marketers & advertisers alike with a viral masterclass. International visitors were not invited this year, and many restrictions affected the Olympic Games’ traditions for the athletes, event organizers and everyone who witnessed or took part. This article concerns the […]

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How Proper PPC Keyword Research Can Maximize Sales and Profits

By Reinaldo R. Reyes on Sep 9, 2021

PPC (pay-per-click) keyword research has become an essential part of any online marketing campaign. If you know the best keywords to target, it won’t really matter how much traffic your website is getting; you’ll be able to make valuable conversions by attracting the right customers. Keyword research is vital because it helps you figure out […]

TikTok

TikTok Marketing Tips Every Business Owner Should Know

By Corey Brown on Sep 8, 2021

It’s easy to write off TikTok as an app where people just dance and post videos. However, with the buzz the app has been making over the years, it’s safe to say TikTok is taking over the social media space. TikTok started getting a lot of attention around 2019 when it became the second most […]

Chatbot Isometric Flowchart

6 Powerful Ways Chatbots Can Empower Your Customer Service

By Dominique Bandet on Sep 3, 2021

If your business isn’t using chatbots, you’re missing out. Today’s chatbots have become invaluable tools for customer service and operations. Why? Because they can help businesses streamline their processes while creating a more positive experience for the customer. You have likely seen or interacted with a chatbot. For example, when you visit a website and […]

How To Unlock the Power of Your Brand with Email Marketing

By Deon Coffey on Sep 1, 2021

With more than  4 billion email users in the world today, it should come as no surprise that email marketing is nearly 40 times more effective than Facebook and Twitter marketing combined. In 2021, email marketing will generate an estimated $8.5 billion in revenue for businesses worldwide. Simply put, email is an integral part of […]

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How to Tap into Facebook Marketplace to Grow Your Business

By George Pliakes on Aug 27, 2021

Facebook Marketplace is Facebook’s buy and sell feature.  You may have written it off as unnecessary for your business. However, the feature has evolved over the years into much more than just a Craigslist imitator. Today, it’s a powerful channel to explore. At last count in 2018, Facebook reported 800 million Marketplace users per month […]

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The Unspoken Rules of Effective Online Reputation Management

By Corey Brown on Aug 27, 2021

Online reputation management (or ORM if you like acronyms) is a must for any small business. Put simply, it’s the process of keeping track of what’s being said about your brand online. To take it one step further, it often includes amplifying the positive mentions and doing damage control for any negative mentions. The problem […]

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Secrets for Building a Better B2B Website

By on Aug 25, 2021

Your website is the focal point of your online marketing strategy. Whether through search engine optimization, social media efforts, paid advertising or other efforts, you want to generate traffic to your website. It’s no surprise then that a recent survey found 51% of B2B respondents were allocating budget to website development in 2021. When working […]

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6 Digital Marketing Channels that Are Crucial to Your Business’s Success

By Landon Charles on Aug 19, 2021

You probably already know that digital marketing is essential to the success of your business. Having a robust online presence is no longer optional. It’s expected of brands in every industry with very few exceptions. However, the nature of digital marketing is constantly evolving, and it can be difficult to understand where to start. A […]

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How to Boost Your Conversions with Strong Calls to Action

By Dwayne Coots on Aug 16, 2021

A call to action (CTA) is a term that describes an action a business encourages its audience to take. Regardless of the marketing platform (website, email, blog post) a CTA is an opportunity to motivate users to take real steps toward becoming a customer. Effective calls to action can be the determining factor between a […]

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