You are here: Home / Blog
Join thousands of marketing managers who get our best digital marketing insights, strategies and tips delivered straight to their inbox.
By Reggie Manning on Dec 1, 2023
With 875 million total users and over 310 million monthly active users, LinkedIn is far from just a resume repository. It’s a vibrant hub for professionals seeking to expand their networks, generate leads, and drive business growth. If you have a B2B business, you need to know the many ways LinkedIn marketing can help you […]
By Gavin Brooks on Nov 17, 2023
Search box optimization (SBO) grabs a customer’s attention before they ever get to a Google search results page. It is sometimes referred to as search suggest optimization or search autosuggest optimization. SBO influences a search engine to autosuggest a company’s name, product, or service when customers type a search engine query using the business’s selected […]
By Mike Halbert on Oct 31, 2023
Pay Per Result SEO promises a unique value proposition: you pay only when you see results. This is a boon to small businesses where every expenditure counts. But is it too good to be true? Let’s demystify Pay Per Result SEO, so you can make up your own mind. Understanding the Basics Unlike traditional SEO, […]
By Kyong E Lee on Oct 20, 2023
The way consumers search for information online is rapidly evolving, and businesses that don’t keep up will be left behind. One of the most significant shifts in recent years is the rise of voice search. With the increasing popularity of smart speakers such as Amazon’s Echo (with Alexa) and Google Home, as well as voice-activated […]
By Brittianie Le’Anne Valentena on Oct 6, 2023
Creating a budget-friendly video marketing strategy on YouTube can be a powerful way for small businesses to reach their target audience, increase brand awareness and drive sales. While YouTube is a platform that can be enormously effective, it’s important to approach it strategically, especially when working with limited resources. In this guide, we’ll explore how […]
By Regina Malloy on Sep 29, 2023
Our last article, 8 Compelling Reasons to Run Online Flash Sales, we explained why flash sales are an effective promotion for many businesses. In this article, we want to address how to run a successful online flash sale. Flash sales are extremely short-term, deep discount sales that are typically limited to only certain products. An […]
By Tonya White on Sep 22, 2023
As the holidays approach, many retailers and ecommerce stores are running online flash sales. Expect to see a lot of flash sales on Black Friday and Cyber Monday. Many people wait for them to do a lot of their holiday shopping or to make major purchases such as TVs and computers. But you can run […]
By Jared Hunter Keith on Sep 1, 2023
The holiday shopping season is upon us. You already know that many retailers and ecommerce sites make a good chunk of their money during the holiday shopping season, up to 30%. And this year, it’s expected to be robust. So you may want to consider additional holiday promotions for 2023. eMarketer expects retail holiday spending […]
By Eric Poane on Aug 18, 2023
Most people in business know the basics to drive website traffic And we’re not denying that SEO, content marketing, social media, paid advertising (SEM), guest posts and strategic keyword use and the other basics are all vitally important. But what are some underused but very effective ways to drive traffic to your website without breaking […]
By Cary Matthews on Aug 11, 2023
Most business people understand the importance of posting content valuable to their customers on their websites. It’s good for customer engagement and good for SEO. But it’s important to also understand the importance or organizing your website by pillar pages and their linked cluster content. Imagine you walk into a library or a bookstore looking […]
