build trust in your company

Build Trust in Your Company: A Continuing Journey

By Klaus Hansen on Sep 19, 2022

You want your company to be top of mind when people are trying to decide where to buy a product or service you offer. You want your prospects to not only think of your brand, but to feel positively towards it.  And once they buy, you want them to come back again and again. For […]

christmas tree and gift

Holiday Promotions 2022: Time to Start Planning!

By Patti Keitzman on Sep 4, 2022

You may feel like the holidays are a world away, but it’s past time to start planning your holiday promotions for your retail business. After all, 43% of people start their holiday shopping before Halloween! It’s no secret that holiday shopping can be the difference between a successful year and a failed one for retailers. […]

customer avatars

How to Create Ideal Customer Avatars

By Yuka Sakai on Aug 28, 2022

Every business wants their marketing dollars to be spent effectively and successfully. We are all looking for a high ROI (return on investment). If you want to optimize your marketing campaigns for success and make your marketing dollars count, you need to step back and build a foundation for your marketing. One of the first […]

difference between SEO and SEM

The Difference Between SEO and SEM – and Why It Matters

By Erik Williams on Aug 21, 2022

What is the difference between SEO and SEM? You will often hear the terms SEO (search engine optimization) and SEM (search engine marketing) used interchangeably. There is a difference. When you are communicating with your internal marketing team, marketing consultants or marketing agencies, if you do not understand the difference, this may result in a […]

customer relating to social media authenticity

Use Social Media Authenticity to Connect and Bond with Your Customers

By Johan Calitz on Jul 28, 2022

Social Media offers businesses unique opportunities to engage with their prospects and customers on a human level. Instead of just selling at your customers, you can connect with them, create a bond and strengthen that bond over time. Social media authenticity enables you to make real, lasting connections with your customers. But if you do […]

Woman at laptop doing email copywriting

The 10 Musts of Email Copywriting

By Mark Wilkerson on Jul 18, 2022

Email remains a strong tool in your marketing arsenal. There is a lot to email marketing, but today we are doing to concentrate on email copywriting. After all, the best list in the world will do you no good if you send messages that do not resonate with your audience. Why are we concerned with […]

devices for conversational text messaging

Five Reasons Your Business Needs Conversational Text Messaging Now

By Robert Swart on Jul 4, 2022

Connect or Die

Two-way conversational text messaging is a must for businesses today, and that will only increase heading into the future. Gone are the days when you could blast out advertisements to customers and expect them to buy from you and remain loyal.

happy bakery owners who used local business listings

How Online Local Business Listings Optimize Revenue

By David Jones on Jun 27, 2022

We recently talked about 10 Practical Ways to Wildly Improve Local SEO and Increase Sales. This week we’d like to get more in depth about online local business listings and their importance.  Why Local Business Listings Are More Important than You May Think Today, everyone and their grandmother uses the Internet both to find businesses […]

local seo

10 Practical Ways to Wildly Improve Local SEO and Increase Sales

By Reinaldo R Reyes on Jun 13, 2022

At one time or another, pretty much everyone, 97% of us, searches the Internet to find local businesses.  That makes local SEO critically important. We look for restaurants for a Saturday night outing, bakeries to have a cake made for special occasion, shops that carry pet paraphernalia, tailors, lawyers and a million other products and services. […]

local digital marketing agency and client

Should I Hire a Local Digital Marketing Agency?

By Jahniah Dryden on May 29, 2022

Should you hire a local digital marketing agency or a huge, well-known firm that serves brands that are household names – but are not in your location? Many business owners prefer to outsource some or all of their digital marketing so they can focus on their businesses. Outsourcing may enable them to direct more of their attention […]

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