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By Maurice Moore on Feb 27, 2022
Hashtags for business can make a huge difference in the success of your social media campaigns, particularly on Instagram. Using them effectively can greatly expand your reach and increase your followers. Yet many small businesses are using them ineffectively. In some cases, hashtags can even decrease engagement. It takes a bit of finesse. What Are […]
By Doru Mircea on Feb 12, 2022
Good web design should convey the company’s message clearly, enable the user’s journey through the site and reinforce the brand image. It should be both functional and aesthetically pleasing. There are many factors that go into good design. We can only touch on this topic in this article, but we hope to provide you with […]
By Ana Rincon on Jan 17, 2022
Most of us are well aware that business has changed during the pandemic. A lot of people now work remotely, minimize shopping in brick and mortar stores, worry more about workplace safety and don’t travel for business if possible. As businesses and industries change their ways of doing things, B2B (business to business) companies must […]
By Michael Akins on Jan 6, 2022
If you want to beat your competition, it must be part of your digital marketing strategy to know your competitors as well as possible. It’s not enough just to know your ideal clients. You also need to ask (among other questions) How does your business compare to similar businesses? What is your competition up to? […]
By Mark Allan Cruz on Dec 22, 2021
As you probably already know, Pay Per Click (PPC) advertising is when you only pay for a digital ad when a prospect clicks on your ad. PPC is a great way to get traffic to your site without paying for those who only view your ad. But if your goal is to make sales not […]
By David Faith on Dec 9, 2021
One of the most important aspects of any marketing campaign is Return on Ad Spend (ROAS). ROAS is a metric that tells you the amount of revenue generated per dollar spent on advertising. Nobody wants to waste their money. Facebook and YouTube are two of the biggest social media channels globally with 2.91 billion and […]
By Sasha Hazanow on Nov 24, 2021
The famous painter Pablo Picasso once said, “Good artists borrow, but great artists steal.” While it would be difficult to see any kind of “theft” in Picasso’s specific form of artistry (Cubism), the point is still the same. If you want to leapfrog your competition, you have to have a solid understanding of who they […]
By Daniel Ochs on Nov 16, 2021
Email is one of the most powerful marketing channels for businesses of all types. There are up to 4 billion email users worldwide and, for every dollar spent on email marketing, you can earn up to $44. That’s a jaw-dropping 4,300% ROI. However, to produce such results, you need to get people to open your […]
By Dominique Bandet on Nov 11, 2021
Operating in the ecommerce space can be incredibly rewarding, especially when you see your business ideas start bearing fruit. However, initial successes don’t always translate into long-term stability or even the opportunity for growth. Like steering a ship, your business needs a steady hand and the proper guidance to continue charting the right course. When […]
By Bernie Garrett on Nov 8, 2021
Inbound marketing produces more results at lower costs than traditional outbound marketing. We wanted to start right from that fact, because it is a powerful statement about how you need to think about your marketing budget. A small business operating in today’s fast-paced marketplace needs to react quickly to the ever-changing whims of customers. That means you […]
