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By Jahniah Dryden on May 29, 2022
Should you hire a local digital marketing agency or a huge, well-known firm that serves brands that are household names – but are not in your location? Many business owners prefer to outsource some or all of their digital marketing so they can focus on their businesses. Outsourcing may enable them to direct more of their attention […]
By Tony Faison on May 21, 2022
There is a lot to be said for going to where your customers hang out. Selling on Facebook enables you to do that in multiple ways. Facebook has 2.93 billion active monthly users. Why wouldn’t you be using Facebook to get in front of that part of their audience who could use your products and […]
By Blaine Thompson on May 15, 2022
Is your business risking many thousands of dollars in fines without you even being aware of it because you don’t have an ADA compliant website? If your business is violating the Americans with Disabilities Act (ADA), it could be fined up to $75,000 for the first violation and $150,000 for additional violations under federal law. […]
By Darren Johnson on May 1, 2022
There is a pattern to how consumers decide to purchase products that is commonly known as the buyer decision process. People go through stages before finally making a purchase. But a consumer’s path to purchase is not always direct. People may go back and forth in the stages a bit, particularly for digital purchases. And, […]
By Michael Hoang on Apr 24, 2022
Want to increase your website traffic as well as your sales? In order to raise your SERP (search engine result pages) rankings and increase traffic of qualified prospects to your website, it’s not enough to just use some related keywords in your content. You need to understand the search intent behind the words people use […]
By Blaine Thompson on Apr 10, 2022
A landing page is often the first thing a customer sees on your website. For example, they might click on one of your ads and find themselves on a related landing page. Of course, you want to be sure to create landing pages that are relevant to the links the customers clicked to get to […]
By Elias Ndong Nkama on Mar 27, 2022
Driving traffic to your website is more competitive than ever today. And the competition will just keep increasing. Take ecommerce for example. In 2019, ecommerce retail sales accounted for 14.1% of purchases worldwide In 2023, that number is expected to hit 22% By 2025, online purchases are expected to make up on quarter of all […]
By Jesse Janssen on Mar 19, 2022
Some small business owners think that only a large business would hire a marketing consultant. These business owners are busy with the day to day of their businesses, and don’t feel they have either the time or the money to bring on this kind of high-powered help. But the fact is that every business needs […]
By Raymond Rochelle on Mar 12, 2022
We now live in a world where working and holding meetings remotely have become increasingly common. Things may never go back to how they were before. Telecommuting is here to stay for many, making webinars critical for today’s marketing and sales efforts. Though webinars have been around for quite some time, the new normal has […]
By Maurice Moore on Feb 27, 2022
Hashtags for business can make a huge difference in the success of your social media campaigns, particularly on Instagram. Using them effectively can greatly expand your reach and increase your followers. Yet many small businesses are using them ineffectively. In some cases, hashtags can even decrease engagement. It takes a bit of finesse. What Are […]
