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By Dwayne Coots on Aug 16, 2021
A call to action (CTA) is a term that describes an action a business encourages its audience to take. Regardless of the marketing platform (website, email, blog post) a CTA is an opportunity to motivate users to take real steps toward becoming a customer. Effective calls to action can be the determining factor between a […]
By on Aug 9, 2021
With privacy concerns on the rise, Google recently announced that it’s going to stop supporting third-party cookies. This means that Google will no longer be tracking how a user interacts with third-party sites and will not show ads to users as they travel the Internet based on their browsing history. This change is part of […]
By on Aug 9, 2021
An optimized and functional website is key to growing your business online and attracting new leads. The development of a website is an important marketing initiative consisting of many functions including strategic planning, content, design, programming and SEO. The decision you make in hiring a web design company will determine your website’s success. The right […]
By on Aug 9, 2021
Your landing pages are some of the most important components of your website. They serve as effective lead conversion tools and can also help with SEO. According to Unbounce, the average landing page conversion rate is 4.02 percent, but it can be much higher than that depending on your industry. How can you drive traffic […]
By on Aug 9, 2021
In today’s digital world, a happy customer creates an opportunity to generate free, positive press through online reviews and testimonials. Why is this important? Because 72% of consumers say positive testimonials and reviews increase their trust in a business. While it’s easy to say “get more positive feedback,” it can be challenging for businesses to […]
By on Jul 31, 2021
Sometimes you may find that business competition comes from surprising places. A competitive analysis helps you identify your main market competitors and determine the best ways to surpass them. You can’t be a frontrunner unless you know who you are running against. You also need to understand changing market trends, challenges and opportunities so you […]
By Aurora Rodriguez on Jul 23, 2021
Online marketers have a lot of options to choose from to get the word out with the hope of increasing sales. They can use display advertising, search advertising, email campaigns, paid social ads and a lot more. One powerful method is retargeting, showing a person an item or category in which they have already […]
By Victor Melendez on Jul 23, 2021
Are you stuck for ideas about what your next digital marketing channel should be? Whether you want to take your business to new heights or are looking for your first marketing channel, it’s important to be aware of all the options from social media advertising to search engine marketing and everything in between. Understanding […]
By Jahniah Dryden on Jul 19, 2021
When it comes to inclusion, the Internet is the great equalizer. The web offers access to entertainment, information and employment to a wide spectrum of society that transcends traditional barriers. All the more reason why you should make your website more accessible in 2021. But what is website accessibility? And how do you go about […]
By Alba Ramirez on Jul 15, 2021
Text messaging is second nature to people today. Unlike direct mail that can end up in the trash or marketing email that can get lost in an inbox, text messages are quick and easy. They add a level of convenience that customers crave. With so many brands and businesses fighting for customers’ attention, your marketing […]
