holiday promotions for 2023

25 Holiday Promotions for 2023 to Make Sales Soar

By Jared Hunter Keith on Sep 1, 2023

The holiday shopping season is upon us. You already know that many retailers and ecommerce sites make a good chunk of their money during the holiday shopping season, up to 30%. And this year, it’s expected to be robust. So you may want to consider additional holiday promotions for 2023. eMarketer expects retail holiday spending […]

drive website traffic

12 Underused but Very Effective Tips to Drive Website Traffic for Your Small Business

By Eric Poane on Aug 18, 2023

Most people in business know the basics to drive website traffic And we’re not denying that SEO, content marketing, social media, paid advertising (SEM), guest posts and strategic keyword use and the other basics are all vitally important. But what are some underused but very effective ways to drive traffic to your website without breaking […]

pillar pages

Turbo-Boost Conversions and SEO with Pillar Pages

By Cary Matthews on Aug 11, 2023

Most business people understand the importance of posting content valuable to their customers on their websites. It’s good for customer engagement and good for SEO. But it’s important to also understand the importance or organizing your website by pillar pages and their linked cluster content. Imagine you walk into a library or a bookstore looking […]

integrated marketing

Integrated Marketing: A Roadmap for Small Business Success

By Antjuan LaShawn on Jul 28, 2023

When you’re running a small business, it can sometimes feel almost impossible to get your business in front of your audience, to get it known. People see a ridiculous number of commercial messages per day, between 4,000 and 10,000. That’s twice as many as in 2007. It takes some strategy to break through that kind […]

emotional advertising, family walking on beach

Emotional Advertising: Tapping into the Heart of Your Audience

By Kaye Victorious Love on Jul 21, 2023

There is a whole lot more to successful advertising than just listing the features of products and services your company provides. When you think of your favorite advertisements, I’m willing to bet they include ads that have tugged at your heart strings. They may have made you laugh, cry, or reminisce about a treasured memory. […]

Google Ads for Mobile

A Practical Guide for Using Google Ads for Mobile Advertising

By Alisa Cook on Jul 14, 2023

In today’s digitally connected world, mobile devices have become an integral part of our daily lives. People rely on their smartphones and tablets to access information, make purchases and connect with businesses. That’s why it’s critical for small business owners to understand how to use Google Ads for mobile devices. As a small business owner, […]

AI-powered chatbot

6 Ways AI-Powered Chatbots Can Increase Sales and Revenue for Small Businesses

By Will Clanton on Jun 30, 2023

As a small business owner, you understand the challenges of running your business while at the same time trying to increase sales and revenue. In today’s digital age, AI-powered chatbots have emerged as powerful tools that can significantly contribute to business growth. These smart assistants can provide real-time support, improve customer experiences and streamline business […]

AI marketing programs

11 AI Marketing Programs, Platforms and Tools for Your Small Business

By Jaclyn Roth on Jun 23, 2023

Artificial intelligence (AI) is already transforming businesses including their marketing aspects. A recent report from Salesforce indicates that 68% of marketers say they have a fully-defined AI strategy AI can help you automate tasks, optimize campaigns, generate insights, personalize content, and enhance customer experience. It can also help you save time, money, and resources, which […]

KPIs, key performance indicators

Marketing KPIs: What You Need to Know

By Leonard Bryan on Jun 9, 2023

No matter your industry or the size of your business, to be ultimately successful, you need to understand what is and isn’t working in your marketing campaigns. You must measure and analyze performance in order to see where you’ve been and set the right course. In order to measure your performance, you need to set […]

boost Facebook posts

The 12 Steps to Successfully Boost Facebook Posts

By Deborah Kurfiss on May 31, 2023

As a small business owner, you want to constantly attract new customers, but you don’t want to break the bank doing it. One of the most effective ways to do that is to repurpose successful content and get it in front of new prospects. That’s why in addition to running new ads on Facebook, Instagram […]

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