marketer using hashtag for business

Hashtags for Business Demystified

By Maurice Moore on Feb 27, 2022

Hashtags for business can make a huge difference in the success of your social media campaigns, particularly on Instagram. Using them effectively can greatly expand your reach and increase your followers. Yet many small businesses are using them ineffectively. In some cases, hashtags can even decrease engagement. It takes a bit of finesse. What Are […]

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The Fundamentals of Good Web Design

By Doru Mircea on Feb 12, 2022

Good web design should convey the company’s message clearly, enable the user’s journey through the site and reinforce the brand image. It should be both functional and aesthetically pleasing. There are many factors that go into good design. We can only touch on this topic in this article, but we hope to provide you with […]

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Fine-Tune Your B2B Marketing Plan for 2022

By Ana Rincon on Jan 17, 2022

Most of us are well aware that business has changed during the pandemic. A lot of people now work remotely, minimize shopping in brick and mortar stores, worry more about workplace safety and don’t travel for business if possible. As businesses and industries change their ways of doing things, B2B (business to business) companies must […]

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Know Your Competition So You Can Beat Them. Here’s How

By Michael Akins on Jan 6, 2022

If you want to beat your competition, it must be part of your digital marketing strategy to know your competitors as well as possible. It’s not enough just to know your ideal clients. You also need to ask (among other questions) How does your business compare to similar businesses? What is your competition up to? […]

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Understanding and Optimizing Your PPC Conversion Rates

By Mark Allan Cruz on Dec 22, 2021

As you probably already know, Pay Per Click (PPC) advertising is when you only pay for a digital ad when a prospect clicks on your ad. PPC is a great way to get traffic to your site without paying for those who only view your ad. But if your goal is to make sales not […]

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6 Tips to Drastically Increase ROAS on Facebook and YouTube

By David Faith on Dec 9, 2021

One of the most important aspects of any marketing campaign is Return on Ad Spend (ROAS). ROAS is a metric that tells you the amount of revenue generated per dollar spent on advertising. Nobody wants to waste their money. Facebook and YouTube are two of the biggest social media channels globally with 2.91 billion and […]

businessman looking at laptop with spy glass

The Astounding Information You Can Learn from Analyzing Your Competitor’s Top-Performing Pages

By Sasha Hazanow on Nov 24, 2021

The famous painter Pablo Picasso once said, “Good artists borrow, but great artists steal.” While it would be difficult to see any kind of “theft” in Picasso’s specific form of artistry (Cubism), the point is still the same. If you want to leapfrog your competition, you have to have a solid understanding of who they […]

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7 Tips That Will Skyrocket Your Email Open Rates

By Daniel Ochs on Nov 16, 2021

Email is one of the most powerful marketing channels for businesses of all types. There are up to 4 billion email users worldwide and, for every dollar spent on email marketing, you can earn up to $44. That’s a jaw-dropping 4,300% ROI. However, to produce such results, you need to get people to open your […]

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Ten Ways to Dramatically Boost Your Ecommerce Sales

By Dominique Bandet on Nov 11, 2021

Operating in the ecommerce space can be incredibly rewarding, especially when you see your business ideas start bearing fruit. However, initial successes don’t always translate into long-term stability or even the opportunity for growth. Like steering a ship, your business needs a steady hand and the proper guidance to continue charting the right course. When […]

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How Inbound Marketing Can Transform Your Business

By Bernie Garrett on Nov 8, 2021

Inbound marketing produces more results at lower costs than traditional outbound marketing. We wanted to start right from that fact, because it is a powerful statement about how you need to think about your marketing budget. A small business operating in today’s fast-paced marketplace needs to react quickly to the ever-changing whims of customers.  That means you […]

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