7 Ps of marketing

Do Your Strategies Stand Up to the 7 Ps of Marketing?

By Jacqui Meeks on Oct 16, 2022

The 7 Ps of marketing are a more modern version of the 4 Ps of marketing you have probably already heard about. The 4 Ps marketing mix goes back to the 1950’s and was designed to help businesses cover each important issue needed for successful marketing. Originally aimed primarily at marketing products rather than services, […]

representation of online customer reviews

6 Reasons Why Your Business Needs Constant Online Customer Reviews

By Joe Leineke on Oct 2, 2022

Online customer reviews and testimonials are a strong weapon in a savvy company’s marketing arsenal. In fact, they are your most persuasive tool in turning prospects into customers. Yet so many companies don’t put structures in place to gather reviews and respond to them. This is a tragic waste that has more impact on a […]

best times to post on social media

What Are the Best Times to Post on Social Media?

By on Sep 25, 2022

You have been pulling out all the stops to make your social media content interesting, relevant and unique. You are offering your prospects and customers information that should be really valuable to them. You have a great designer. So why are you languishing on social media? If your posts aren’t getting the views, comments and […]

build trust in your company

Build Trust in Your Company: A Continuing Journey

By Klaus Hansen on Sep 19, 2022

You want your company to be top of mind when people are trying to decide where to buy a product or service you offer. You want your prospects to not only think of your brand, but to feel positively towards it.  And once they buy, you want them to come back again and again. For […]

christmas tree and gift

Holiday Promotions 2022: Time to Start Planning!

By Patti Keitzman on Sep 4, 2022

You may feel like the holidays are a world away, but it’s past time to start planning your holiday promotions for your retail business. After all, 43% of people start their holiday shopping before Halloween! It’s no secret that holiday shopping can be the difference between a successful year and a failed one for retailers. […]

customer avatars

How to Create Ideal Customer Avatars

By Yuka Sakai on Aug 28, 2022

Every business wants their marketing dollars to be spent effectively and successfully. We are all looking for a high ROI (return on investment). If you want to optimize your marketing campaigns for success and make your marketing dollars count, you need to step back and build a foundation for your marketing. One of the first […]

difference between SEO and SEM

The Difference Between SEO and SEM – and Why It Matters

By Erik Williams on Aug 21, 2022

What is the difference between SEO and SEM? You will often hear the terms SEO (search engine optimization) and SEM (search engine marketing) used interchangeably. There is a difference. When you are communicating with your internal marketing team, marketing consultants or marketing agencies, if you do not understand the difference, this may result in a […]

customer relating to social media authenticity

Use Social Media Authenticity to Connect and Bond with Your Customers

By Johan Calitz on Jul 28, 2022

Social Media offers businesses unique opportunities to engage with their prospects and customers on a human level. Instead of just selling at your customers, you can connect with them, create a bond and strengthen that bond over time. Social media authenticity enables you to make real, lasting connections with your customers. But if you do […]

Woman at laptop doing email copywriting

The 10 Musts of Email Copywriting

By Mark Wilkerson on Jul 18, 2022

Email remains a strong tool in your marketing arsenal. There is a lot to email marketing, but today we are doing to concentrate on email copywriting. After all, the best list in the world will do you no good if you send messages that do not resonate with your audience. Why are we concerned with […]

devices for conversational text messaging

Five Reasons Your Business Needs Conversational Text Messaging Now

By Robert Swart on Jul 4, 2022

Connect or Die

Two-way conversational text messaging is a must for businesses today, and that will only increase heading into the future. Gone are the days when you could blast out advertisements to customers and expect them to buy from you and remain loyal.

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