many ways to drive traffic to your website

Drive Traffic to Your Website: 12 Essential Ways

By Elias Ndong Nkama on Mar 27, 2022

Driving traffic to your website is more competitive than ever today. And the competition will just keep increasing. Take ecommerce for example. In 2019, ecommerce retail sales accounted for 14.1% of purchases worldwide In 2023, that number is expected to hit 22% By 2025, online purchases are expected to make up on quarter of all […]

Is It Worthwhile for My Small Business to Hire a Marketing Consultant?

By Jesse Janssen on Mar 19, 2022

Some small business owners think that  only a large business would hire a marketing consultant. These business owners are busy with the day to day of their businesses, and don’t feel they have either the time or the money to bring on this kind of high-powered help. But the fact is that every business needs […]

marketer seeing how to create webinars

How to Create Webinars that Generate Buzz

By Raymond Rochelle on Mar 12, 2022

We now live in a world where working and holding meetings remotely have become increasingly common. Things may never go back to how they were before. Telecommuting is here to stay for many, making webinars critical for today’s marketing and sales efforts. Though webinars have been around for quite some time, the new normal has […]

marketer using hashtag for business

Hashtags for Business Demystified

By Maurice Moore on Feb 27, 2022

Hashtags for business can make a huge difference in the success of your social media campaigns, particularly on Instagram. Using them effectively can greatly expand your reach and increase your followers. Yet many small businesses are using them ineffectively. In some cases, hashtags can even decrease engagement. It takes a bit of finesse. What Are […]

Designer working on web design

The Fundamentals of Good Web Design

By Doru Mircea on Feb 12, 2022

Good web design should convey the company’s message clearly, enable the user’s journey through the site and reinforce the brand image. It should be both functional and aesthetically pleasing. There are many factors that go into good design. We can only touch on this topic in this article, but we hope to provide you with […]

marketer creating a B2B marketing plan on a laptop

Fine-Tune Your B2B Marketing Plan for 2022

By Ana Rincon on Jan 17, 2022

Most of us are well aware that business has changed during the pandemic. A lot of people now work remotely, minimize shopping in brick and mortar stores, worry more about workplace safety and don’t travel for business if possible. As businesses and industries change their ways of doing things, B2B (business to business) companies must […]

Three competitive swimmers diving into a pool

Know Your Competition So You Can Beat Them. Here’s How

By Michael Akins on Jan 6, 2022

If you want to beat your competition, it must be part of your digital marketing strategy to know your competitors as well as possible. It’s not enough just to know your ideal clients. You also need to ask (among other questions) How does your business compare to similar businesses? What is your competition up to? […]

Woman shopping online

Understanding and Optimizing Your PPC Conversion Rates

By Mark Allan Cruz on Dec 22, 2021

As you probably already know, Pay Per Click (PPC) advertising is when you only pay for a digital ad when a prospect clicks on your ad. PPC is a great way to get traffic to your site without paying for those who only view your ad. But if your goal is to make sales not […]

smiling marketer counting money

6 Tips to Drastically Increase ROAS on Facebook and YouTube

By David Faith on Dec 9, 2021

One of the most important aspects of any marketing campaign is Return on Ad Spend (ROAS). ROAS is a metric that tells you the amount of revenue generated per dollar spent on advertising. Nobody wants to waste their money. Facebook and YouTube are two of the biggest social media channels globally with 2.91 billion and […]

businessman looking at laptop with spy glass

The Astounding Information You Can Learn from Analyzing Your Competitor’s Top-Performing Pages

By Sasha Hazanow on Nov 24, 2021

The famous painter Pablo Picasso once said, “Good artists borrow, but great artists steal.” While it would be difficult to see any kind of “theft” in Picasso’s specific form of artistry (Cubism), the point is still the same. If you want to leapfrog your competition, you have to have a solid understanding of who they […]

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