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By Michael Akins on Jan 6, 2022
If you want to beat your competition, it must be part of your digital marketing strategy to know your competitors as well as possible. It’s not enough just to know your ideal clients. You also need to ask (among other questions) How does your business compare to similar businesses? What is your competition up to? […]
By Mark Allan Cruz on Dec 22, 2021
As you probably already know, Pay Per Click (PPC) advertising is when you only pay for a digital ad when a prospect clicks on your ad. PPC is a great way to get traffic to your site without paying for those who only view your ad. But if your goal is to make sales not […]
By David Faith on Dec 9, 2021
One of the most important aspects of any marketing campaign is Return on Ad Spend (ROAS). ROAS is a metric that tells you the amount of revenue generated per dollar spent on advertising. Nobody wants to waste their money. Facebook and YouTube are two of the biggest social media channels globally with 2.91 billion and […]
By Sasha Hazanow on Nov 24, 2021
The famous painter Pablo Picasso once said, “Good artists borrow, but great artists steal.” While it would be difficult to see any kind of “theft” in Picasso’s specific form of artistry (Cubism), the point is still the same. If you want to leapfrog your competition, you have to have a solid understanding of who they […]
By Daniel Ochs on Nov 16, 2021
Email is one of the most powerful marketing channels for businesses of all types. There are up to 4 billion email users worldwide and, for every dollar spent on email marketing, you can earn up to $44. That’s a jaw-dropping 4,300% ROI. However, to produce such results, you need to get people to open your […]
By on Aug 9, 2021
Your landing pages are some of the most important components of your website. They serve as effective lead conversion tools and can also help with SEO. According to Unbounce, the average landing page conversion rate is 4.02 percent, but it can be much higher than that depending on your industry. How can you drive traffic […]
By Ethan Moore on Jun 4, 2021
As things are getting better from the COVID pandemic, one important area that many restaurants tend to look behind is the importance of content marketing. Nowadays, content marketing is the most effective method for restaurants to connect, engage and build a better relationship with their customers. Consumers often see an irrelevant number of messages on […]
By Aurora Rodriguez on May 18, 2021
Customer retention is essential but it’s impossible for any business to grow without attracting new customers. Even if you do a great job of keeping your existing customers engaged and buying from you, you need new customers if you want to increase your profits. You probably know the story when it comes to new customer […]
By Wilson Basquiat on May 18, 2021
It wasn’t that long ago that artificial intelligence was the stuff of science fiction novels and movies. Computers were only as good as the information you put into them. They couldn’t learn and they couldn’t be expected to communicate in any meaningful way. That’s no longer the case. Artificial intelligence has improved vastly in recent […]
By Michael Smith on May 7, 2021
Social media advertising isn’t optional for small businesses – and if you’ve been shirking on your social media game, it’s time to step it up.
