Three competitive swimmers diving into a pool

Know Your Competition So You Can Beat Them. Here’s How

By Michael Akins on Jan 6, 2022

If you want to beat your competition, it must be part of your digital marketing strategy to know your competitors as well as possible. It’s not enough just to know your ideal clients. You also need to ask (among other questions) How does your business compare to similar businesses? What is your competition up to? […]

Woman shopping online

Understanding and Optimizing Your PPC Conversion Rates

By Mark Allan Cruz on Dec 22, 2021

As you probably already know, Pay Per Click (PPC) advertising is when you only pay for a digital ad when a prospect clicks on your ad. PPC is a great way to get traffic to your site without paying for those who only view your ad. But if your goal is to make sales not […]

smiling marketer counting money

6 Tips to Drastically Increase ROAS on Facebook and YouTube

By David Faith on Dec 9, 2021

One of the most important aspects of any marketing campaign is Return on Ad Spend (ROAS). ROAS is a metric that tells you the amount of revenue generated per dollar spent on advertising. Nobody wants to waste their money. Facebook and YouTube are two of the biggest social media channels globally with 2.91 billion and […]

businessman looking at laptop with spy glass

The Astounding Information You Can Learn from Analyzing Your Competitor’s Top-Performing Pages

By Sasha Hazanow on Nov 24, 2021

The famous painter Pablo Picasso once said, “Good artists borrow, but great artists steal.” While it would be difficult to see any kind of “theft” in Picasso’s specific form of artistry (Cubism), the point is still the same. If you want to leapfrog your competition, you have to have a solid understanding of who they […]

open email represented by an open envelope showing @ sign note

7 Tips That Will Skyrocket Your Email Open Rates

By Daniel Ochs on Nov 16, 2021

Email is one of the most powerful marketing channels for businesses of all types. There are up to 4 billion email users worldwide and, for every dollar spent on email marketing, you can earn up to $44. That’s a jaw-dropping 4,300% ROI. However, to produce such results, you need to get people to open your […]

worker signally plane landing on runway

Five Ways You Can Drive Traffic to Your Landing Pages

By on Aug 9, 2021

Your landing pages are some of the most important components of your website. They serve as  effective lead conversion tools and can also help with SEO. According to Unbounce, the average landing page conversion rate is 4.02 percent, but it can be much higher than that depending on your industry. How can you drive traffic […]

content marketing

Content Marketing for Restaurants

By Ethan Moore on Jun 4, 2021

As things are getting better from the COVID pandemic, one important area that many restaurants tend to look behind is the importance of content marketing. Nowadays, content marketing is the most effective method for restaurants to connect, engage and build a better relationship with their customers. Consumers often see an irrelevant number of messages on […]

Customer Review

3 Ways You Can Generate New Customers Today

By Aurora Rodriguez on May 18, 2021

Customer retention is essential but it’s impossible for any business to grow without attracting new customers. Even if you do a great job of keeping your existing customers engaged and buying from you, you need new customers if you want to increase your profits. You probably know the story when it comes to new customer […]

chatbots customer service

AI Chatbots Are Your 24/7 Sales Rep & Here’s Why You Need One

By Wilson Basquiat on May 18, 2021

It wasn’t that long ago that artificial intelligence was the stuff of science fiction novels and movies. Computers were only as good as the information you put into them. They couldn’t learn and they couldn’t be expected to communicate in any meaningful way. That’s no longer the case. Artificial intelligence has improved vastly in recent […]

social media advertising

Facebook vs. Instagram (for SMBs) — Which Should You Use?

By Michael Smith on May 7, 2021

Social media advertising isn’t optional for small businesses – and if you’ve been shirking on your social media game, it’s time to step it up.

1 7 8 9 10 11

Our Locations

Alternative content for the map
contact calling icon

Ready to speak with a marketing expert? Give us a ring

(646)440-1426

google ratingfive star customer rating