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21 Ways to Increase Google Ads Conversions

By Eric Laune on Apr 14, 2023

Everyone wants their audience to click on their Google Ads and eventually buy. There are many things you can do to increase your Google Ads conversions. Here are 21 of them.


  1. Make sure you understand your target audience and their needs. Continuously analyze your data to improve your approach.
  2. When setting your Google Ads parameters, be strategic with your location targeting. Select the most relevant option based on the nature of your business and the audience you’re trying to reach.
  3. Check your ad copy, ensuring that your headline is compelling and your body copy is concise, easy to read, and uses relevant keywords.
  4. Continually test and tweak your ad elements to optimize their performance, from headlines and copy to images and calls to action.
  5. Don’t just grab any old thing from stock photos when you create Google Ads. Invest in high-quality videos and images that capture your audience’s attention and convey your message effectively. Remember that video better engages people than still images do, bringing them into the action.
  6. Allocate enough budget to your campaign to ensure that you can bid high enough to win auctions and get your ad in front of the right people. Don’t scrimp where it matters.
  7. Advertising is a process not an event. Be patient, allowing your ad to run for long enough to collect sufficient data to optimize its performance.
  8. Don’t set goals you will never reach for your Google Ads. Instead, set realistic expectations for your conversion rates based on your industry and specific business goals.
  9. Make sure your landing page is relevant, engaging, and user-friendly, with a clear call to action that matches your ad’s message. There is nothing worse than clicking on an interesting ad only to be taken to a landing page where you can’t find the item that interested you.
  10. Develop a strong brand identity that resonates with your target audience and inspires trust and recognition. You want people to recognize your brand when they see your ads.
  11. Use ad extensions, which are small pieces of information that you can show next to your ad. These may include website links, pricing information or other kinds of information. Ad extensions can increase the chances someone will click on your ad.
  12. Use negative keywords to filter out irrelevant traffic and focus on the right audience, which can increase your conversion rate. For example, if you have a pizza restaurant, you might want to filter out “pizza recipes” so you don’t get traffic from people just researching how to make pizza at home.
  13. Improve your landing page load speed. A slow loading landing page can frustrate users and cause them to abandon your site, resulting in lower conversions. Make sure your landing page loads quickly.
  14. Schedule your Google Ads so they are shown only at certain times of the day or week, which can help you reach your target audience more effectively.
  15. Become adept at Google Ads’ options for targeting your audience. This includes demographic targeting and affinity targeting, which can help you reach the right audience for your business.
  16. Use ad rotation, which will enable you to test different ad variations to see which ones perform best. This can help you to constantly improve your conversion rate over time.
  17. Use location-based targeting which allows you to show your ads to users in specific geographic locations. This can help you reach your target audience more effectively. It’s crucial for a local business.
  18. Use A/B testing to test variations of your ad. Test headline, body copy, images and landing pages. A/B testing enables you to identify which ads perform best. You can then improve your conversion rate over time.
  19. Use call tracking as well as tracking online track phone calls generated by your Google Ads. This is another way to help measure the effectiveness of your campaigns and optimize them for better results.
  20. Use ad placement targeting to show your ads on specific websites or placements, which can help you reach your target audience more effectively.
  21. Consider using ad frequency capping to limit the number of times your ads are shown to a user, which can prevent ad fatigue and improve your conversion rate.

Expert Help to Run Your Google Ads Campaigns

There is a lot to creating, testing, tweaking and running effective Google Ads campaigns. You are already busy running your business, and may not have the time or inclination of getting into the nitty gritty of Google Ads.

That doesn’t mean you should miss out. If you need help improving your Google Ads and boosting your conversions, Umbrella Local is here to offer a free consultation and expert advice.

Contact Umbrella Local Experts here to schedule a free consultation or call (646) 440-1426 to discuss increasing Google Ads conversions for your business.

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