You are here: Home / Blog / The Basics of Getting Your Business Started on Social Media (or Increasing Your Presence)
By Dwight Macon on Apr 21, 2023
Are you wondering if your business is doing enough on social media? Social media platforms provide businesses with the opportunity to reach and engage with a large audience of potential customers. Through social media, businesses can build brand awareness, connect with their audience, promote their products or services, and drive traffic to their websites. Social media is also an excellent way for businesses to gain customer insights, monitor brand reputation, and provide customer support.
Beyond organic social media, paid social media also offers a cost-effective way for businesses to advertise and promote their offerings. Unlike traditional advertising methods, such as print or television ads, social media advertising allows businesses to target specific demographics and interests, ensuring that their messages reach the right people.
In short, social media provides businesses with a range of benefits that can help them grow and succeed in today’s digital age. However, you need to develop a thoughtful and strategic social media plan that aligns with your business goals and values in order to be effective.
Some businesses may benefit more from social media than others. For example, businesses that rely heavily on visual content such as fashion, beauty and food industries, may find social media platforms like Instagram and Pinterest particularly useful. Similarly, businesses that sell products or services that are primarily aimed at younger audiences may find social media platforms like TikTok and Snapchat to be effective in reaching their target demographic.
In contrast, businesses in highly regulated industries such as finance and healthcare may need to be more cautious in their use of social media due to strict advertising and privacy regulations. Still, even these businesses can use social media to provide helpful information to their audience and establish themselves as thought leaders in their industry.
Ultimately, any business that wants to reach and engage with its target audience, increase brand awareness and drive traffic to its website can benefit from using social media as part of its marketing strategy.
Most businesses choose a combination of organic posting and paid advertising.
Organic social media refers to the use of social media platforms to build a following and engage with an audience without paying for advertising. In other words, organic social media is publishing posts for free on platforms.
Paid social media involves paying for advertising on social media platforms to reach a wider audience. You can create an ad or boost one of your popular posts and pay for the boost to an audience of your choice.
Here are some key differences between organic and paid social media for business:
So, when to go organic and when to go paid? Organic social media is great for building relationships with your audience, while paid social media can help you reach a wider audience and drive specific actions such as website clicks or purchases. It’s important to have a balance between the two and to tailor your social media strategy to your business goals.
Choosing the right social media platforms for your business depends on several factors such as your industry, your target audience, the type of content you plan to share and your business goals. Here are some steps you can take to help you choose the right social media platforms for your business:
Don’t try to be everywhere. It’s better to focus on a few platforms where you can create quality content and engage with your audience consistently than to spread yourself too thin across too many platforms. Choose the platforms that align with your business goals and where your target audience is most active, and you’ll be on your way to creating an effective social media marketing strategy.
Getting started with social media can be a relatively straightforward process. Here are some steps you can take to get your business up and running on social media:
Remember that organic social media marketing is a long-term strategy, and it takes time to build a strong following and see results. Consistency, quality content, and engagement are key to building a successful social media presence for your business.
If you are interested in expanding your social media presence through organic posts or paid advertising, contact Umbrella Local Experts. Umbrella Local Experts can help you market your business while you run it. Contact Umbrella here to schedule a free consultation or call (646) 440-1426 to discuss building strong brand equity for your business.
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