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By Tom Wright on Feb 29, 2024
To build a loyal following, small businesses need to cultivate trust in their customers. You can tell your audience about the superiority of your products and services all day long, but why should people believe you? After all, you have a vested interest in motivating customers to buy. Testimonial marketing is an effective way to […]
By Brittney Gooch on Feb 16, 2024
Your business may be the best in your industry, but that’s not enough. It’s an inescapable fact that to be successful in a B2B business you need to excel at prospecting. Creating a successful client prospecting strategy for a small B2B business involves a combination of traditional methods, digital marketing tactics and innovative approaches tailored […]
By Kevin Patrick on Feb 9, 2024
You may produce or sell superior products and services, better than anything your competition offers. But if you can’t get that across to your customers, you may lose business to companies with inferior products. Does content marketing help drive sales? Yes, it certainly can help drive sales, but you aren’t going to influence people to […]
By Thom Scott, MBA on Jan 31, 2024
If you are starting a new business, no doubt you have a vision of your future success. All the stars seem aligned, you have prepared, you have the capital you need, and you are ready to conquer the world. But the sad reality is that most startups fail, and more often than not, it’s due […]
By Robert Drazen on Jan 24, 2024
Instagram is a powerful social media network for many businesses both B2C and B2B. But to market effectively on Instagram, you must gain legitimate Instagram followers who are interested in what you have to sell. Why Instagram? Instagram is the third most used social media network (tied with WhatsApp) after first place Facebook and second […]
By Victoria Oshodi on Jan 12, 2024
If you don’t have a Facebook Business Page you are regularly updating, what are you thinking? With over 3 billion active monthly users, Facebook isn’t a channel you want to ignore as a business owner. In addition to its large audience, Facebook offers a variety of marketing possibilities to fit any business. Here are some […]
By Scott Owes on Dec 29, 2023
As a business owner, you may have tried ChatGPT for some part of your company’s marketing. Keeping abreast of technology is a necessity to do effective marketing these days, and Chat GPT has been all the buzz. But are you writing effective ChatGPT prompts? ChatGPT, a cutting-edge language model developed by OpenAI, has been a […]
By Reggie Manning on Dec 1, 2023
With 875 million total users and over 310 million monthly active users, LinkedIn is far from just a resume repository. It’s a vibrant hub for professionals seeking to expand their networks, generate leads, and drive business growth. If you have a B2B business, you need to know the many ways LinkedIn marketing can help you […]
By Gavin Brooks on Nov 17, 2023
Search box optimization (SBO) grabs a customer’s attention before they ever get to a Google search results page. It is sometimes referred to as search suggest optimization or search autosuggest optimization. SBO influences a search engine to autosuggest a company’s name, product, or service when customers type a search engine query using the business’s selected […]
By Mike Halbert on Oct 31, 2023
Pay Per Result SEO promises a unique value proposition: you pay only when you see results. This is a boon to small businesses where every expenditure counts. But is it too good to be true? Let’s demystify Pay Per Result SEO, so you can make up your own mind. Understanding the Basics Unlike traditional SEO, […]