You are here: Home / Blog
Join thousands of marketing managers who get our best digital marketing insights, strategies and tips delivered straight to their inbox.
By on Mar 24, 2025
Traffic is great, but conversions—turning visitors into customers—are what really matter. A well-optimized website makes it easy for users to take action, whether that’s making a purchase, signing up for a newsletter, or contacting you for more information. Website Design and User Experience Your website should be visually appealing, easy to navigate, and fast-loading. Studies […]
By on Mar 12, 2025
Google dominates the online search landscape, handling over 8.5 billion searches daily. With so many users relying on Google to find answers, products, and services, leveraging its power is essential for any business looking to grow online. If you’re not using Google strategically in your marketing efforts, you’re missing out on significant opportunities. Whether your […]
By on Mar 10, 2025
If you’ve ever wondered why some websites appear at the top of search engine results while others get buried on page ten, the answer is Search Engine Optimization (SEO). Whether you’re a small business owner, a content creator, or an entrepreneur, understanding SEO can help you drive more organic traffic to your website, attract new […]
By on Feb 24, 2025
In a world where consumers are constantly bombarded with advertisements, trust is more important than ever. That’s why user-generated content (UGC) has become a game-changer for businesses looking to build authentic connections with their audiences. Instead of relying solely on polished brand messaging, companies are turning to real customers, fans, and community members to share […]
By on Feb 12, 2025
Artificial Intelligence (AI) has been a hot topic in tech for years, but now it’s making a big impact on marketing too. If you’ve ever wondered how brands create personalized ads, write content faster, or analyze data with ease, AI is often behind the scenes. And here’s the big news—AI in marketing is no longer […]
By on Jan 27, 2025
If there’s one constant in the social media world, it’s change. TikTok has been a marketing powerhouse, but recent uncertainties surrounding its future have served as a wake-up call for marketers: relying too heavily on one platform is risky. Future-proofing your marketing strategy isn’t just about reacting to TikTok’s challenges; it’s about building a resilient, […]
By on Jan 23, 2025
TikTok has transformed marketing, but with its future uncertain, it’s time to explore other platforms that deliver similar results. The good news? TikTok isn’t the only player in the short-form video space. Platforms like Instagram Reels, YouTube Shorts, Snapchat Spotlight, and others are stepping up to the plate. In this blog, we’ll dive into top […]
By on Jan 21, 2025
TikTok has been the social media superstar for years. It’s where trends are born, challenges go viral, and marketers find goldmines of engagement. But lately, TikTok has found itself at the center of global scrutiny, leaving marketers wondering: Is TikTok still the MVP of social media marketing, or is it time to reconsider? Let’s dive […]
By Corinne Wainer on Dec 31, 2024
New Year’s Day is here! While some people are relaxing or scrolling through their resolutions, why not use this day to jumpstart your marketing adventure? Whether you’re diving into marketing tools, exploring creative strategies, or just starting out, January 1 is a golden opportunity to get a head start. Here are six impactful and beginner-friendly […]
By on Dec 16, 2024
In 2024, the digital marketing world had a new superstar: AI-driven personalization. It was everywhere! News outlets were all over it, and marketers couldn’t stop talking about how this new tool was changing the game. From making ads smarter to delivering content that feels like it was written just for you (because it kind of […]
By Corinne Wainer, Senior Content Manager on Dec 3, 2024
LinkedIn’s AI tools are on a mission to make life easier for business owners, helping streamline workflows, get quick insights, and make informed decisions. Features like “Takeaways for Me” and “Am I a Good Fit?” are designed to save time and simplify tasks. But while these tools are handy, they’re not the complete solution for […]
By Umbrella Local Expert on Nov 25, 2024
As we approach the close of 2024, influencer marketing continues to evolve and shape how brands connect with their audiences. Whether you’re just starting or looking to expand your agency’s influencer marketing efforts, understanding these emerging trends can help you refine your strategy and boost your success in the competitive digital landscape. An Influencers for […]
By Umbrella Staff on Nov 22, 2024
LinkedIn isn’t just a networking platform—it’s the internet’s watercooler for professionals. But recently, it’s turned into a stickler for “stay-home” content, and by that, we mean native content. If you’ve noticed your posts with external links sinking faster than a lead balloon, you’re not imagining things. LinkedIn’s algorithm now slaps penalties on outbound links, slashing […]
By Corinne Wainer, Senior Content Manager on Nov 6, 2024
LinkedIn is more than just a networking site—it’s a powerful tool for businesses to grow, connect, and build their brand presence. But lately, the game has changed. If you’ve noticed that your posts aren’t getting as much engagement as before, you’re not alone. LinkedIn’s algorithm has recently shifted, and understanding how it works can help […]
By Corinne Wainer on Oct 23, 2024
Scaling Without Losing the Personal Touch Once upon a time, scaling personalized content seemed impossible. Marketers constantly wondered: How can we personalize messages for thousands, if not millions, of users without losing that personal connection? Luckily, with the evolution of AI, this seemingly impossible task is now a reality. Today, AI allows agencies to deliver […]
By Corinne Wainer on Oct 23, 2024
The Need for Deeper Connections For any digital marketing agency, success depends on helping clients build deeper connections with their customers. One of the best ways to foster this engagement is through personalized content. By leveraging AI, you can ensure your campaigns are not only targeted but also relevant, driving both conversions and long-term loyalty. […]
By Corinne Wainer on Oct 2, 2024
Why Personalized Content is the Future Digital marketing has entered a golden age of personalized content. With advances in AI and machine learning, brands can now engage with customers on a whole new level, offering tailored messages and experiences that resonate deeply. For digital marketing agencies, the ability to deliver personalized content at scale represents […]
By Umbrella Staff on Sep 29, 2024
Why should a customer trust your client’s company? After all, your client is trying to sell that customer something. There are many ways that companies can gain the trust of their customers. We all know people who live and die by Apple products. But Apple didn’t have that blind loyalty right out of the gate. […]
By Corinne Wainer on Sep 18, 2024
The holiday season is a goldmine for marketing opportunities, especially for small businesses. It’s a time when consumers are primed to spend, and brands are competing to grab their attention. If you run a small marketing agency, this is your chance to help clients stand out while attracting new customers of your own. To maximize […]
By admin on Sep 5, 2024
Why spend a single penny on SEO campaigns that don’t deliver results. Learn how Pay Per Result SEO model beats the traditional one left, right and center.
By Corinne Wainer on Aug 21, 2024
Knowing your marketing analytics in 2024 is super important for your business to succeed. In today’s fast-paced and competitive market, understanding and making sense of data is a game-changer. Here are some really good reasons to think about putting your money into marketing analytics this year. Know Your Customer Base Like No One Else So, […]
By Corinne Wainer on Aug 14, 2024
You’re probably no stranger to marketing reports. They can seem like a bit of a beast, but trust me, once you get to know them, they’re not so scary. In fact, they can become your best ally in delivering exceptional results for your clients. According to a recent report, 63% of marketers who regularly use […]
By Corinne Wainer on Aug 5, 2024
Choosing the right social media channel for different demographics can feel like trying to navigate a maze. With so many platforms out there, it’s easy to get overwhelmed. But don’t worry, our Umbrella Local Experts have you covered! Let’s break down which social media channel you should use to reach your target audience. Though we will […]
By Corinne Wainer on Jul 25, 2024
The social media scene is always changing, with new ways to connect with users popping up all the time. One interesting development is how Direct Messages (DMs) have become a big deal for interacting with others. What was once mainly for private chats has now become a powerful platform for businesses, influencers, and people to […]
By Claude M. Ganza on Jul 17, 2024
The summer’s half gone, and time’s a wastin’! If you think it’s too early to be planning your holiday email marketing campaigns, you couldn’t be more wrong. Consider when people start shopping for the holidays: 12 percent of people will be shopping before the end of August. 24 percent will be shopping before the end […]
By Aimee Jones on Jun 28, 2024
Gone are the days when marketers targeted an audience and created campaigns based on intuition alone. Today, effective marketing is based on data analytics. Simply put, it removes the guesswork. We can now collect a huge amount of data from our online marketing efforts, much too much data for us to make heads or tails […]
By Jim LaValle on Jun 21, 2024
Email is one of the most effective marketing channels, and it’s important to make it accessible to everyone including those with disabilities. After all, according to the CDC, up to 27% of United States adults suffer some kind of a disability. Website accessibility has been high profile for awhile now. Email is accessible when it […]
By Deborah Kurfiss on Jun 14, 2024
Have you ever gone to a business website but been put off because the website looked like it was frozen in the past? If a website looks tired, out of date and second rate, why would customers think your products and services are any better? For most businesses today, their website is their calling card. […]
By Jay Renaud on May 31, 2024
Short form videos such as those on TikTok, Instagram Reels and YouTube Shorts have been revolutionizing how we connect with audiences in recent years. 66% of viewers will watch a video that’s under one minute from beginning to end, but the percentage decreases more the longer the video gets. Only 50% of viewers will completely […]
By Deborah Kurfiss on May 28, 2024
If you own a small business, you know that you need to take every action you can to build your reputation, attract customers and close sales. One of the most effective ways to do this, especially if your business is B2B, is by writing customer success stories (also known as case studies). A recent study […]
By Alfredo Martinez, Jr. on May 20, 2024
People today expect a lot more from companies than in the past. They want to spend money with ethical companies they feel are trying to help improve the world rather than give money to companies only concerned with the almighty dollar. That’s why if you are in business today, you need to consider your environmental […]
By Harout "Harry" Minassian on Apr 30, 2024
As a small business owner, you need effective ways to reach your audience segments without breaking the bank. Though you must spend enough to get results, you don’t want to overspend. Sometimes this can be a fine balance, but optimizing your Facebook advertising budget is critical to achieving your marketing goals with a good ROI. […]
By Doreen Patrick on Apr 19, 2024
A lot of businesses create their social media once, and then share it across all their other social media. But if you create a post for one platform then share it to another unrelated social media platform, that second platform is not going to feature your content heavily. And here’s another thing: different social media […]
