AI chatbot implementation

AI Chatbot Implementation: What to Expect

By Dylan Duarte on Mar 29, 2024

Last week we talked about the many benefits to small businesses of using AI chatbots for customer service. Now we would like to address what is involved in AI chatbot implementation into small business operations. Of course, a small business will want to have experts implement their AI chatbots, but it is helpful to understand […]

AI chatbots for customer service

AI Chatbots for Customer Service: A Game Changer for Small Businesses

By Sean OKelly on Mar 22, 2024

It seems like artificial intelligence (AI) is all anyone can talk about these days and with good reason. AI is revolutionizing many aspects of business. For small businesses, AI chatbots represent a transformative tool, offering the potential to enhance customer interaction, streamline service delivery and optimize operational efficiency. Not only that, but they can even […]

influencer marketing

Influencer Marketing for Niche Markets: How Small Businesses Can Effectively Identify and Collaborate with Micro-Influencers

By Corey Harrison Adams on Mar 15, 2024

We hear a lot these days about businesses using influencers to reach social media audiences, but does this make sense for small businesses? The answer is yes. Influencer marketing is a great way to increase your brand’s visibility, credibility, and audience engagement. Influencers have become so important that 78% of marketers in the U.S. plan […]

Testimonial marketing is an effective way to overcome innate distrust in what companies say,, because other customers have no reason to lie.

12 Ways to Use Testimonials to Increase Sales and Customer Loyalty

By Tom Wright on Feb 29, 2024

To build a loyal following, small businesses need to cultivate trust in their customers. You can tell your audience about the superiority of your products and services all day long, but why should people believe you? After all, you have a vested interest in motivating customers to buy. Testimonial marketing is an effective way to […]

B2B prospecting for small business

27 Effective B2B Prospecting Strategies for Small Business

By Brittney Gooch on Feb 16, 2024

Your business may be the best in your industry, but that’s not enough. It’s an inescapable fact that to be successful in a B2B business you need to excel at prospecting. Creating a successful client prospecting strategy for a small B2B business involves a combination of traditional methods, digital marketing tactics and innovative approaches tailored […]


Storytelling: Capture Their Imaginations

By Kevin Patrick on Feb 9, 2024

You may produce or sell superior products and services, better than anything your competition offers. But if you can’t get that across to your customers, you may lose business to companies with inferior products. Does content marketing help drive sales? Yes, it certainly can help drive sales, but you aren’t going to influence people to […]

business success

7 Marketing Steps to Business Success: Don’t Let Your Startup Fail

By Thom Scott, MBA on Jan 31, 2024

If you are starting a new business, no doubt you have a vision of your future success. All the stars seem aligned, you have prepared, you have the capital you need, and you are ready to conquer the world. But the sad reality is that most startups fail, and more often than not, it’s due […]

Instagram followers

14 Ways for Small Businesses to Gain and Keep Instagram Followers Who Engage

By Robert Drazen on Jan 24, 2024

Instagram is a powerful social media network for many businesses both B2C and B2B. But to market effectively on Instagram, you must gain legitimate Instagram followers who are interested in what you have to sell. Why Instagram? Instagram is the third most used social media network (tied with WhatsApp) after first place Facebook and second […]

Facebook Business Page

The Practical Steps to Creating a Facebook Business Page to Engage Your Customers

By Victoria Oshodi on Jan 12, 2024

If you don’t have a Facebook Business Page you are regularly updating, what are you thinking? With over 3 billion active monthly users, Facebook isn’t a channel you want to ignore as a business owner. In addition to its large audience, Facebook offers a variety of marketing possibilities to fit any business. Here are some […]

ChatGPT prompts

A Practical Guide to Writing ChatGPT Prompts that Give You the Results You Need

By Scott Owes on Dec 29, 2023

As a business owner, you may have tried ChatGPT for some part of your company’s marketing. Keeping abreast of technology is a necessity to do effective marketing these days, and Chat GPT has been all the buzz. But are you writing effective ChatGPT prompts? ChatGPT, a cutting-edge language model developed by OpenAI, has been a […]

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