AI marketing programs

11 AI Marketing Programs, Platforms and Tools for Your Small Business

By Jaclyn Roth on Jun 23, 2023

Artificial intelligence (AI) is already transforming businesses including their marketing aspects. A recent report from Salesforce indicates that 68% of marketers say they have a fully-defined AI strategy AI can help you automate tasks, optimize campaigns, generate insights, personalize content, and enhance customer experience. It can also help you save time, money, and resources, which […]

KPIs, key performance indicators

Marketing KPIs: What You Need to Know

By Leonard Bryan on Jun 9, 2023

No matter your industry or the size of your business, to be ultimately successful, you need to understand what is and isn’t working in your marketing campaigns. You must measure and analyze performance in order to see where you’ve been and set the right course. In order to measure your performance, you need to set […]

boost Facebook posts

The 12 Steps to Successfully Boost Facebook Posts

By Deborah Kurfiss on May 31, 2023

As a small business owner, you want to constantly attract new customers, but you don’t want to break the bank doing it. One of the most effective ways to do that is to repurpose successful content and get it in front of new prospects. That’s why in addition to running new ads on Facebook, Instagram […]

boost Facebook posts

Search Box Optimization for Small Business: Why You Need It

By Deborah Kurfiss on May 24, 2023

As a small business owner, it’s important to drive customers to your business in the most cost effective way possible. You are probably already using SEO (search engine optimization) to try to be listed at the top of search engine results pages. You may also be using SEM (search engine marketing) to pay for ads […]

The Marketing Incentives That Will Make Them Love You Forever

By Lucy Guzman on May 17, 2023

You already know the value of a loyal customers who buys from you again and again. It’s common knowledge that it costs five to seven times more to get a new customer than to retain a current customer. You also know the value of loyal employees. The costs of recruiting and training new employees, not […]

A customer referral program success

How to Build a Customer Referral Program for Your Small Business

By THI NGOC TRANG LE on Apr 28, 2023

Business is tough.  According to the Bureau of Labor Statistics, half of all businesses fail within the first five years. 70% fail within 10 years. So, you need all the help you can get. One of the best ways to get the help you need is through your own customers by setting up a structured […]

getting your business started on social media

The Basics of Getting Your Business Started on Social Media (or Increasing Your Presence)

By Dwight Macon on Apr 21, 2023

Are you wondering if your business is doing enough on social media? Social media platforms provide businesses with the opportunity to reach and engage with a large audience of potential customers. Through social media, businesses can build brand awareness, connect with their audience, promote their products or services, and drive traffic to their websites. Social […]

businessman elated to see increased Google Ads conversions

21 Ways to Increase Google Ads Conversions

By Eric Laune on Apr 14, 2023

Everyone wants their audience to click on their Google Ads and eventually buy. There are many things you can do to increase your Google Ads conversions. Here are 21 of them.   Make sure you understand your target audience and their needs. Continuously analyze your data to improve your approach. When setting your Google Ads […]

how to use Google Keyword Planner

The Ins and Outs of Google Keyword Planner

By Ted Tengan on Mar 31, 2023

Everybody wants to be at the top of Google search results to increase web traffic from interested customers. And everybody wants their ideal customers to see their digital ads and be interested enough to click. For both of these, it’s critical that you use effective keywords. There are many keyword tools, but if your business […]

brand equity

Build Strong Brand Equity if You Want to Build Your Business

By Aaron Webb on Mar 24, 2023

Strong brand equity means people have not only heard of your company, but they think well of it. So well that they are willing to pay more for your products and services than similar ones from a competitor. When you have strong brand equity, people are much more receptive to your business to the point […]

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