happy people using social media

Paid or Organic Social Media: Which is Best?

By Brian Savic on Oct 7, 2021

One of the issues marketers struggle with today is getting the balance right between organic social media and paid social media (social media advertising). In truth, relying too heavily on either is dangerous. Paid content often travels further, but organic social media posts complement your paid content without the need to dig deeper into your […]

two marketers discussing digital marketing budget and planning on laptop

6 Things You Must Know to Plan a Digital Marketing Budget that Works

By Chris Mouton on Oct 4, 2021

Whether you manage your digital marketing in-house or you outsource to a company that offers digital marketing services, having a well-planned budget is essential. This budget will heavily affect your marketing performance throughout whatever period for which you create it, whether that’s a year, six months or a quarter. Below are six steps you should […]

digital display ad for perfume

Best Practices to Kill It in Digital Display Advertising

By Victor Melendez on Oct 1, 2021

Go online anywhere at any time and you’ll be greeted with display ads. They are a crucial aspect of any good digital marketing strategy. But as with all things in marketing, simply throwing them out there and hoping for the best will result in missed leads and poor conversion rates. To maximize the return from […]

woman shopping online

6 Tips for Writing Powerful Product Descriptions That Convert

By Dwayne Coots on Sep 30, 2021

One of the most memorable lines from The Wolf of Wall Street is “Sell me this pen,” because the ensuing pitches really highlight the importance of wording when it comes to making sales. Sure, a product description provides site visitors with essential information about the features and benefits of your items. But the main goal […]

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How to Properly Analyze Your Social Media Campaign

By Andrea Bartole on Sep 22, 2021

Depending on your target audience and goals, your social media campaign could involve social media advertising, organic posts or a mix of both. But regardless of the type of social media campaign you choose to run, understanding how to conduct proper analysis is crucial for success. Skimping out on analysis or conducting it improperly means […]

Designer looking at color swatches

How to Use Color Psychology to Drive Conversions

By Rita Waterman on Sep 20, 2021

Modern day branding is about more than selling the features and benefits of your product or service. Any good quality web design agency will tell you that as important as those two elements of marketing are, they don’t come into play until you have stirred interest in your brand. And a color choice that fits […]

people using social media on their phones

7 Surefire Ways to Improve Your Social Media Presence

By Erik Williams on Sep 17, 2021

Social media isn’t just a hobby anymore; it’s a business tool. You can have the greatest product or service in the world, but if you’re not using social media to your advantage, you are probably leaving money on the table. Social media is about engagement and interaction. The more you engage your potential customers, the […]

hand holding Olympic gold medal high

Marketing Lessons Learned from the Tokyo Olympics

By Robert Gandley on Sep 16, 2021

The Olympic flame was lit once again on July 23 with the side benefit of presenting marketers & advertisers alike with a viral masterclass. International visitors were not invited this year, and many restrictions affected the Olympic Games’ traditions for the athletes, event organizers and everyone who witnessed or took part. This article concerns the […]

cartoon figures examining keyword

How Proper PPC Keyword Research Can Maximize Sales and Profits

By Reinaldo R. Reyes on Sep 9, 2021

PPC (pay-per-click) keyword research has become an essential part of any online marketing campaign. If you know the best keywords to target, it won’t really matter how much traffic your website is getting; you’ll be able to make valuable conversions by attracting the right customers. Keyword research is vital because it helps you figure out […]


TikTok Marketing Tips Every Business Owner Should Know

By Corey Brown on Sep 8, 2021

It’s easy to write off TikTok as an app where people just dance and post videos. However, with the buzz the app has been making over the years, it’s safe to say TikTok is taking over the social media space. TikTok started getting a lot of attention around 2019 when it became the second most […]

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