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By Dwight Macon on Apr 21, 2023
Are you wondering if your business is doing enough on social media? Social media platforms provide businesses with the opportunity to reach and engage with a large audience of potential customers. Through social media, businesses can build brand awareness, connect with their audience, promote their products or services, and drive traffic to their websites. Social […]
By Eric Laune on Apr 14, 2023
Everyone wants their audience to click on their Google Ads and eventually buy. There are many things you can do to increase your Google Ads conversions. Here are 21 of them. Make sure you understand your target audience and their needs. Continuously analyze your data to improve your approach. When setting your Google Ads […]
By Ted Tengan on Mar 31, 2023
Everybody wants to be at the top of Google search results to increase web traffic from interested customers. And everybody wants their ideal customers to see their digital ads and be interested enough to click. For both of these, it’s critical that you use effective keywords. There are many keyword tools, but if your business […]
By Aaron Webb on Mar 24, 2023
Strong brand equity means people have not only heard of your company, but they think well of it. So well that they are willing to pay more for your products and services than similar ones from a competitor. When you have strong brand equity, people are much more receptive to your business to the point […]
By Marco Aspaas on Mar 6, 2023
Facebook has been a popular advertising platform for quite some time, but Facebook has a lot more competition. Does it still make sense for your business to be advertising on Facebook? Facebook is still a very vital platform, but whether or not you should advertise there depends on your business, what you sell and your […]
By Timothy W. Joseph on Feb 28, 2023
If your business is B2B, LinkedIn should be a staple in your marketing repertoire. LinkedIn serves the largest professional community in the world with over 875 million members. It’s an extremely powerful B2B platform for finding, connecting to and sharing content with customers, colleagues, employees, contractors and potential business partners. This is a platform to […]
By Kelly Tao on Feb 22, 2023
You may have built a profitable small business. You can be proud of that. But are you doing everything you can go help people find your business and leave them with a good impression? Do you have a small business SEO strategy? Yes, it’s true that only about 35% of small businesses have a plan […]
By Cindy McClung on Jan 25, 2023
Are we headed for a recession? Many think so. When the economy takes a downturn, one of the first things many businesses do is take a look at their marketing. Here are seven tips for marketing during a recession to help you make it to the other side ahead of your competition. 1. Keep Marketing […]
By Christopher Benson on Jan 17, 2023
Every business wants to be on the first page of Google. After all, the first result that comes up on the first page of Google has an average click-through rate of 28.5%. Second position is 15.7% and third position is 11%. After that, it’s a free fall with the 10th position garnering only 2.5% on […]
By Julie Gallaher on Dec 31, 2022
We all like making money. But while trying to increase your sales, don’t forget that it’s just as important to reduce business costs. Ben Franklin is famous for espousing that “A penny saved is a penny earned,” but we aren’t talking pennies. You can save thousands every year with a bit of help. Let’s examine […]
