You are here: Home / Blog / A Practical Guide for Using Google Ads for Mobile Advertising

A Practical Guide for Using Google Ads for Mobile Advertising

By Alisa Cook on Jul 14, 2023

In today’s digitally connected world, mobile devices have become an integral part of our daily lives. People rely on their smartphones and tablets to access information, make purchases and connect with businesses. That’s why it’s critical for small business owners to understand how to use Google Ads for mobile devices.

As a small business owner, tapping into the potential of mobile advertising can be a game-changer for your marketing efforts. Google Ads offers a powerful platform to reach your target audience while they’re on the go. In this comprehensive guide, we’ll explore six essential strategies to help you effectively leverage Google Ads for mobile advertising and unlock the full potential of this dynamic platform.

1. Start with a Mobile-Friendly Website

Before diving into Google Ads for mobile, first ensure that your website is mobile-friendly. Mobile users expect a seamless and user-friendly experience when browsing websites on their devices. Google prioritizes mobile-friendly websites in search results, so having a responsive design is crucial for your online visibility.

Use Google’s mobile-friendly test to evaluate your website’s performance and review responsive design tips tailored to your specific business goals. A fast, accessible and mobile-optimized website will not only attract more potential customers but also contribute to better ad performance.

2. Upgrade to Expanded Text Ads

Expanded text ads provide more space for your ad text and are specifically designed for optimal performance on mobile devices. These ads allow you to deliver more compelling messages to your target audience, increasing the chances of engagement and conversions. To take advantage of this new format, update your existing text ads to expanded text ads. There’s no cost associated with this upgrade, and it can significantly enhance the effectiveness of your mobile advertising campaigns.

3. Use the Right Ad Assets for Mobile

Ad assets allow you to display additional business information such as addresses, phone numbers or links to specific pages directly in your ads. Using ad assets can make your ads more prominent and appealing to mobile users, ultimately driving more clicks and conversions. Some valuable ad assets for mobile advertising include sitelink assets to drive online sales, location assets to encourage store visits and call assets to facilitate phone calls to your business.

4. Follow Best Practices for Writing Effective Mobile Ads

To connect with potential customers through Google Ads for mobile devices, your ads must be relevant, compelling and informational. Consider the following best practices for writing successful mobile ads:

  • Grab attention with compelling headlines: Your headline is the first thing people see, so make it relevant and appealing. Incorporate relevant keywords to immediately capture the audience’s interest.
  • Use a strong call-to-action (CTA). Encourage mobile visitors to take action by using strong verbs like “Buy,” “Call Today,” “Order,” “Sign Up” or “Get A Quote.” A clear CTA guides users towards the desired action and increases click-through rates.
  • Highlight your unique selling points: Emphasize what makes your business stand out and why you have what customers are looking for. Showcase your key selling points to differentiate yourself from competitors.

5. Set Up Targeting for Mobile

To ensure that your mobile campaigns and ads reach the right audience, add mobile-specific targeting to your Google Ads strategy. Identify keywords that have driven engagement from users on mobile devices and incorporate them into your campaigns. Understanding your audience’s mobile search behavior will enable you to create highly relevant ads and improve your campaign’s overall performance.

6. Bid Higher for Mobile Devices

Increase the visibility of your Google Ads for mobile devices by setting up mobile bid adjustments. Bidding higher for impressions on mobile devices ensures that your ads have a better chance of reaching your target audience when they’re using their smartphones or tablets. This strategic approach can lead to increased ad visibility, more clicks, and ultimately, more conversions from mobile users.

Google Ads for Mobile Devices Are Powerful

Incorporating Google Ads into your mobile advertising strategy is a powerful way to connect with your target audience on their preferred devices and drive business growth. By starting with a mobile-friendly website, upgrading to expanded text ads, using the right ad assets, following best practices for writing effective mobile ads, setting up mobile-specific targeting and bidding higher for mobile devices, you can unlock the full potential of mobile advertising and achieve remarkable results.

Keep in mind that mobile advertising is continually evolving, so staying up-to-date with the latest trends and best practices is essential for ongoing success. With Google Ads as your ally, you can establish a strong mobile presence, reach new customers, and take your small business to new heights in the digital landscape.

Need Help with Your Google Ads Campaigns?

If you need help with Google Ads for mobile or any of your Google Ads campaigns, contact Umbrella Local for a free consultation at or call us at 1(646)440-1426.


Share This Article

Subscribe to our newsletter

Join thousands of marketing managers who get our best digital marketing insights, strategies and tips delivered straight to their inbox.

    How is your
    website's SEO?

    Use our free tool to get your score calculated in under 60 seconds.


      Our Locations

      Alternative content for the map
      contact calling icon

      Ready to speak with a marketing expert? Give us a ring


      google ratingfive star customer rating