Are we headed for a recession? Many think so. When the economy takes a downturn, one of the first things many businesses do is take a look at their marketing. Here are seven tips for marketing during a recession to help you make it to the other side ahead of your competition. 1. Keep Marketing […]
Category Archives: marketing strategy
Marketing Trends in 2023 to Help You Grow Your Business
Today, marketing changes rapidly on many fronts. It takes a lot of time and attention to keep up with today’s marketing trends. A recent and extensive Hubspot survey reports that “nearly 80% of marketers say their industry changed more in the past three years than in the last 50.” Here are some of the key […]
8 Killer Last Minute Holiday Marketing Ideas
We mentioned in a previous article that 43% of people start holiday shopping before Halloween. For that reason, we recommended planning your holiday marketing strategy well in advance. But that doesn’t mean that these same people and others aren’t still shopping well into December For those people, you need last minute holiday marketing ideas. Even […]
Do Your Strategies Stand Up to the 7 Ps of Marketing?
The 7 Ps of marketing are a more modern version of the 4 Ps of marketing you have probably already heard about. The 4 Ps marketing mix goes back to the 1950’s and was designed to help businesses cover each important issue needed for successful marketing. Originally aimed primarily at marketing products rather than services, […]
Holiday Promotions 2022: Time to Start Planning!
You may feel like the holidays are a world away, but it’s past time to start planning your holiday promotions for your retail business. After all, 43% of people start their holiday shopping before Halloween! It’s no secret that holiday shopping can be the difference between a successful year and a failed one for retailers. […]
How to Create Ideal Customer Avatars
Every business wants their marketing dollars to be spent effectively and successfully. We are all looking for a high ROI (return on investment). If you want to optimize your marketing campaigns for success and make your marketing dollars count, you need to step back and build a foundation for your marketing. One of the first […]
Should I Hire a Local Digital Marketing Agency?
Should you hire a local digital marketing agency or a huge, well-known firm that serves brands that are household names – but are not in your location? Many business owners prefer to outsource some or all of their digital marketing so they can focus on their businesses. Outsourcing may enable them to direct more of their attention […]
Five Stages of the Buyer Decision Process: Target Customers at Each Stage
There is a pattern to how consumers decide to purchase products that is commonly known as the buyer decision process. People go through stages before finally making a purchase. But a consumer’s path to purchase is not always direct. People may go back and forth in the stages a bit, particularly for digital purchases. And, […]
Drive Traffic to Your Website: 12 Essential Ways
Driving traffic to your website is more competitive than ever today. And the competition will just keep increasing. Take ecommerce for example. In 2019, ecommerce retail sales accounted for 14.1% of purchases worldwide In 2023, that number is expected to hit 22% By 2025, online purchases are expected to make up on quarter of all […]
Is It Worthwhile for My Small Business to Hire a Marketing Consultant?
Some small business owners think that only a large business would hire a marketing consultant. These business owners are busy with the day to day of their businesses, and don’t feel they have either the time or the money to bring on this kind of high-powered help. But the fact is that every business needs […]