What is the difference between SEO and SEM? You will often hear the terms SEO (search engine optimization) and SEM (search engine marketing) used interchangeably. There is a difference. When you are communicating with your internal marketing team, marketing consultants or marketing agencies, if you do not understand the difference, this may result in a […]
Category Archives: SEO
How Online Local Business Listings Optimize Revenue
We recently talked about 10 Practical Ways to Wildly Improve Local SEO and Increase Sales. This week we’d like to get more in depth about online local business listings and their importance. Why Local Business Listings Are More Important than You May Think Today, everyone and their grandmother uses the Internet both to find businesses […]
10 Practical Ways to Wildly Improve Local SEO and Increase Sales
At one time or another, pretty much everyone, 97% of us, searches the Internet to find local businesses. That makes local SEO critically important. We look for restaurants for a Saturday night outing, bakeries to have a cake made for special occasion, shops that carry pet paraphernalia, tailors, lawyers and a million other products and services. […]
Search Intent Strategy to Raise Your Search Engine Rankings
Want to increase your website traffic as well as your sales? In order to raise your SERP (search engine result pages) rankings and increase traffic of qualified prospects to your website, it’s not enough to just use some related keywords in your content. You need to understand the search intent behind the words people use […]
Drive Traffic to Your Website: 12 Essential Ways
Driving traffic to your website is more competitive than ever today. And the competition will just keep increasing. Take ecommerce for example. In 2019, ecommerce retail sales accounted for 14.1% of purchases worldwide In 2023, that number is expected to hit 22% By 2025, online purchases are expected to make up on quarter of all […]
SEO or PPC: Where Should I Focus My Digital Marketing Budget?
Marketing is all about finding the best ways to promote your products and services. It is leveraging whatever channels are available to get as many potential eyeballs from highly engaged consumers focused on your brand. As the traditional billboards and radio ads of the past worked for a marketing strategy to grow awareness, SEO marketing […]
5 Highly Effective SEO Tips to Lead People to Your Videos
While you likely have search engine optimization (SEO) practices in place for your website, what about for your videos? Video SEO has the same benefits as website SEO, but it’s not exactly the same thing. If you’re spending time and money creating videos, you want to make sure they’re getting crawled and ranked by search […]
Generate Better Sales by Using Negative Keywords in Your Advertising
What are negative keyword lists and how do they help you target your group of potential buyers? This is an important aspect of search engine marketing. A negative keyword list adds a block against information-based searches on your ads and do not show up in results to those not concerned with buying anything. By information-based […]
How Proper PPC Keyword Research Can Maximize Sales and Profits
PPC (pay-per-click) keyword research has become an essential part of any online marketing campaign. If you know the best keywords to target, it won’t really matter how much traffic your website is getting; you’ll be able to make valuable conversions by attracting the right customers. Keyword research is vital because it helps you figure out […]
How to Do a Comprehensive Competitive Analysis in Eight Simple Steps
Sometimes you may find that business competition comes from surprising places. A competitive analysis helps you identify your main market competitors and determine the best ways to surpass them. You can’t be a frontrunner unless you know who you are running against. You also need to understand changing market trends, challenges and opportunities so you […]