How Proper PPC Keyword Research Can Maximize Sales and Profits

PPC (pay-per-click) keyword research has become an essential part of any online marketing campaign. If you know the best keywords to target, it won’t really matter how much traffic your website is getting; you’ll be able to make valuable conversions by attracting the right customers. Keyword research is vital because it helps you figure out […]

How to Do a Comprehensive Competitive Analysis in Eight Simple Steps

Sometimes you may find that business competition comes from surprising places. A competitive analysis helps you identify your main market competitors and determine the best ways to surpass them. You can’t be a frontrunner unless you know who you are running against. You also need to understand changing market trends, challenges and opportunities so you […]