We mentioned in a previous article that 43% of people start holiday shopping before Halloween. For that reason, we recommended planning your holiday marketing strategy well in advance. But that doesn’t mean that these same people and others aren’t still shopping well into December For those people, you need last minute holiday marketing ideas. Even […]
Category Archives: Social Media Marketing
Use Social Media Authenticity to Connect and Bond with Your Customers
Social Media offers businesses unique opportunities to engage with their prospects and customers on a human level. Instead of just selling at your customers, you can connect with them, create a bond and strengthen that bond over time. Social media authenticity enables you to make real, lasting connections with your customers. But if you do […]
Hashtags for Business Demystified
Hashtags for business can make a huge difference in the success of your social media campaigns, particularly on Instagram. Using them effectively can greatly expand your reach and increase your followers. Yet many small businesses are using them ineffectively. In some cases, hashtags can even decrease engagement. It takes a bit of finesse. What Are […]
6 Tips to Drastically Increase ROAS on Facebook and YouTube
One of the most important aspects of any marketing campaign is Return on Ad Spend (ROAS). ROAS is a metric that tells you the amount of revenue generated per dollar spent on advertising. Nobody wants to waste their money. Facebook and YouTube are two of the biggest social media channels globally with 2.91 billion and […]
15 Facebook and Instagram Post Ideas for Better Engagement
Facebook and Instagram are two of the biggest social media platforms in existence with over 2.8 billion and 1 billion monthly active users respectively. With these numbers in mind, you can be sure that a huge chunk of your target audience is active on these platforms. The key is to find and connect with them. […]
Paid or Organic Social Media: Which is Best?
One of the issues marketers struggle with today is getting the balance right between organic social media and paid social media (social media advertising). In truth, relying too heavily on either is dangerous. Paid content often travels further, but organic social media posts complement your paid content without the need to dig deeper into your […]
How to Properly Analyze Your Social Media Campaign
Depending on your target audience and goals, your social media campaign could involve social media advertising, organic posts or a mix of both. But regardless of the type of social media campaign you choose to run, understanding how to conduct proper analysis is crucial for success. Skimping out on analysis or conducting it improperly means […]
7 Surefire Ways to Improve Your Social Media Presence
Social media isn’t just a hobby anymore; it’s a business tool. You can have the greatest product or service in the world, but if you’re not using social media to your advantage, you are probably leaving money on the table. Social media is about engagement and interaction. The more you engage your potential customers, the […]
TikTok Marketing Tips Every Business Owner Should Know
It’s easy to write off TikTok as an app where people just dance and post videos. However, with the buzz the app has been making over the years, it’s safe to say TikTok is taking over the social media space. TikTok started getting a lot of attention around 2019 when it became the second most […]
How to Boost Your Conversions with Strong Calls to Action
A call to action (CTA) is a term that describes an action a business encourages its audience to take. Regardless of the marketing platform (website, email, blog post) a CTA is an opportunity to motivate users to take real steps toward becoming a customer. Effective calls to action can be the determining factor between a […]