Sometimes you may find that business competition comes from surprising places. A competitive analysis helps you identify your main market competitors and determine the best ways to surpass them. You can’t be a frontrunner unless you know who you are running against. You also need to understand changing market trends, challenges and opportunities so you […]
Category Archives: Social Media Marketing
Nine Effective Online Marketing Ideas for Small Businesses
Are you stuck for ideas about what your next digital marketing channel should be? Whether you want to take your business to new heights or are looking for your first marketing channel, it’s important to be aware of all the options from social media advertising to search engine marketing and everything in between. Understanding […]
How to craft a social media strategy for your local business
Today, the number of social media users have reached 2.65 billion, and we would have hazard a guess that you are at least vaguely familiar with some of these amazing platforms. We can say with absolute certainty that your customers are engaging with these sites daily. They also want to and expect to hear from […]
Facebook vs. Instagram (for SMBs) — Which Should You Use?
Social media advertising isn’t optional for small businesses – and if you’ve been shirking on your social media game, it’s time to step it up.