Les Ong

Umbrella Local Expert

Les Ong

Languages

English

Umbrella Local Expert

San Francisco, CA
img +1 (415) 602-8023

About Me

I’ve been the owner of UPM Digital Media since 1996, building and evolving the company over three decades from San Francisco. UPM Digital Media is a full-service marketing firm, but my journey into digital marketing wasn’t a straight path. I spent 25 years working in finance at California State Automobile Association (CSAA), where I developed a deep understanding of cost accounting, data analysis, and the metrics that truly drive business growth. During that time, I also invested in single-family homes as a part-time real estate investor, learning firsthand what it takes to evaluate opportunities, manage risk, and generate returns. This financial background gives me a unique perspective as a digital marketing advisor. I don’t just think about clicks and impressions; I focus on ROI, customer acquisition costs, and sustainable business growth. When I transitioned fully into digital marketing, I brought that analytical rigor with me, helping businesses make data-driven decisions that impact their bottom line. As a graduate of UC Berkeley, I’ve always valued continuous learning, which is essential in an industry that never stops evolving. We’ve grown through the dot-com boom and bust, the rise of social media, mobile-first marketing, and now the AI revolution. Outside of work, I’m passionate about running and staying fit, and I give back to my community as volunteer treasurer for the local merchant association in San Francisco’s Sunset Parkside District.

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