Facebook and Instagram are two of the biggest social media platforms in existence with over 2.8 billion and 1 billion monthly active users respectively. With these numbers in mind, you can be sure that a huge chunk of your target audience is active on these platforms. The key is to find and connect with them. […]
Tag Archives: facebook advertising agency
Paid or Organic Social Media: Which is Best?
One of the issues marketers struggle with today is getting the balance right between organic social media and paid social media (social media advertising). In truth, relying too heavily on either is dangerous. Paid content often travels further, but organic social media posts complement your paid content without the need to dig deeper into your […]
6 Things You Must Know to Plan a Digital Marketing Budget that Works
Whether you manage your digital marketing in-house or you outsource to a company that offers digital marketing services, having a well-planned budget is essential. This budget will heavily affect your marketing performance throughout whatever period for which you create it, whether that’s a year, six months or a quarter. Below are six steps you should […]
How to Properly Analyze Your Social Media Campaign
Depending on your target audience and goals, your social media campaign could involve social media advertising, organic posts or a mix of both. But regardless of the type of social media campaign you choose to run, understanding how to conduct proper analysis is crucial for success. Skimping out on analysis or conducting it improperly means […]
10 Facebook Ads Issues and How To Fix Them
More than 6 million businesses are using Facebook ads to reach their target audience, which means they are aware of their incredible potential. You can establish brand awareness, generate leads, drive sales, promote events, and build customer trust through a series of paid campaigns on the platform. However, some advertisers struggle to get excellent results […]
Instagram vs. Pinterest for your local businesses Which one should you choose
Creating and sharing videos and images for marketing has become one of the most effective and popular marketing tactics in the last few years. Because people don’t prefer to read on the web, they tend to consume information by viewing rather than reading. It’s one of the main reasons why social media platforms like Instagram […]
How to craft a social media strategy for your local business
Today, the number of social media users have reached 2.65 billion, and we would have hazard a guess that you are at least vaguely familiar with some of these amazing platforms. We can say with absolute certainty that your customers are engaging with these sites daily. They also want to and expect to hear from […]
What are the social media trends to watch out for in 2021
In today’s digital world, social media is not only used for socializing, but it has also become a non-negotiable part of any brand’s marketing strategy. It will not be an exaggeration if we say that most people spend a good part of their days on social media, and it has become an integral part of […]