As a small business owner, you need effective ways to reach your audience segments without breaking the bank. Though you must spend enough to get results, you don’t want to overspend. Sometimes this can be a fine balance, but optimizing your Facebook advertising budget is critical to achieving your marketing goals with a good ROI. […]
Tag Archives: social media advertising
Paid or Organic Social Media: Which is Best?
One of the issues marketers struggle with today is getting the balance right between organic social media and paid social media (social media advertising). In truth, relying too heavily on either is dangerous. Paid content often travels further, but organic social media posts complement your paid content without the need to dig deeper into your […]
How to Properly Analyze Your Social Media Campaign
Depending on your target audience and goals, your social media campaign could involve social media advertising, organic posts or a mix of both. But regardless of the type of social media campaign you choose to run, understanding how to conduct proper analysis is crucial for success. Skimping out on analysis or conducting it improperly means […]
7 Surefire Ways to Improve Your Social Media Presence
Social media isn’t just a hobby anymore; it’s a business tool. You can have the greatest product or service in the world, but if you’re not using social media to your advantage, you are probably leaving money on the table. Social media is about engagement and interaction. The more you engage your potential customers, the […]
TikTok Marketing Tips Every Business Owner Should Know
It’s easy to write off TikTok as an app where people just dance and post videos. However, with the buzz the app has been making over the years, it’s safe to say TikTok is taking over the social media space. TikTok started getting a lot of attention around 2019 when it became the second most […]
Nine Effective Online Marketing Ideas for Small Businesses
Are you stuck for ideas about what your next digital marketing channel should be? Whether you want to take your business to new heights or are looking for your first marketing channel, it’s important to be aware of all the options from social media advertising to search engine marketing and everything in between. Understanding […]
Instagram vs. Pinterest for your local businesses Which one should you choose
Creating and sharing videos and images for marketing has become one of the most effective and popular marketing tactics in the last few years. Because people don’t prefer to read on the web, they tend to consume information by viewing rather than reading. It’s one of the main reasons why social media platforms like Instagram […]
How to craft a social media strategy for your local business
Today, the number of social media users have reached 2.65 billion, and we would have hazard a guess that you are at least vaguely familiar with some of these amazing platforms. We can say with absolute certainty that your customers are engaging with these sites daily. They also want to and expect to hear from […]
Facebook vs. Instagram (for SMBs) — Which Should You Use?
Social media advertising isn’t optional for small businesses – and if you’ve been shirking on your social media game, it’s time to step it up.
What are the social media trends to watch out for in 2021
In today’s digital world, social media is not only used for socializing, but it has also become a non-negotiable part of any brand’s marketing strategy. It will not be an exaggeration if we say that most people spend a good part of their days on social media, and it has become an integral part of […]