Your website is the focal point of your online marketing strategy. Whether through search engine optimization, social media efforts, paid advertising or other efforts, you want to generate traffic to your website. It’s no surprise then that a recent survey found 51% of B2B respondents were allocating budget to website development in 2021. When working […]
Author Archives: Deborah
6 Digital Marketing Channels that Are Crucial to Your Business’s Success
You probably already know that digital marketing is essential to the success of your business. Having a robust online presence is no longer optional. It’s expected of brands in every industry with very few exceptions. However, the nature of digital marketing is constantly evolving, and it can be difficult to understand where to start. A […]
How to Boost Your Conversions with Strong Calls to Action
A call to action (CTA) is a term that describes an action a business encourages its audience to take. Regardless of the marketing platform (website, email, blog post) a CTA is an opportunity to motivate users to take real steps toward becoming a customer. Effective calls to action can be the determining factor between a […]
How Google Stopping Support for Third-Party Cookies Impacts Your Paid Online Ads
With privacy concerns on the rise, Google recently announced that it’s going to stop supporting third-party cookies. This means that Google will no longer be tracking how a user interacts with third-party sites and will not show ads to users as they travel the Internet based on their browsing history. This change is part of […]
6 Questions to Ask Before Hiring a Website Design Company
An optimized and functional website is key to growing your business online and attracting new leads. The development of a website is an important marketing initiative consisting of many functions including strategic planning, content, design, programming and SEO. The decision you make in hiring a web design company will determine your website’s success. The right […]
Five Ways You Can Drive Traffic to Your Landing Pages
Your landing pages are some of the most important components of your website. They serve as effective lead conversion tools and can also help with SEO. According to Unbounce, the average landing page conversion rate is 4.02 percent, but it can be much higher than that depending on your industry. How can you drive traffic […]
Five Tips for Generating Killer Reviews and Testimonials from Your Customers
In today’s digital world, a happy customer creates an opportunity to generate free, positive press through online reviews and testimonials. Why is this important? Because 72% of consumers say positive testimonials and reviews increase their trust in a business. While it’s easy to say “get more positive feedback,” it can be challenging for businesses to […]
How to Do a Comprehensive Competitive Analysis in Eight Simple Steps
Sometimes you may find that business competition comes from surprising places. A competitive analysis helps you identify your main market competitors and determine the best ways to surpass them. You can’t be a frontrunner unless you know who you are running against. You also need to understand changing market trends, challenges and opportunities so you […]
Search Retargeting: An Under-Used Strategy You Should Add to Your Mix
Online marketers have a lot of options to choose from to get the word out with the hope of increasing sales. They can use display advertising, search advertising, email campaigns, paid social ads and a lot more. One powerful method is retargeting, showing a person an item or category in which they have already […]
Nine Effective Online Marketing Ideas for Small Businesses
Are you stuck for ideas about what your next digital marketing channel should be? Whether you want to take your business to new heights or are looking for your first marketing channel, it’s important to be aware of all the options from social media advertising to search engine marketing and everything in between. Understanding […]