When it comes to inclusion, the Internet is the great equalizer. The web offers access to entertainment, information and employment to a wide spectrum of society that transcends traditional barriers. All the more reason why you should make your website more accessible in 2021. But what is website accessibility? And how do you go about […]
Author Archives: Deborah
Connect with Customers and Boost Your ROI with SMS Marketing Services
Text messaging is second nature to people today. Unlike direct mail that can end up in the trash or marketing email that can get lost in an inbox, text messages are quick and easy. They add a level of convenience that customers crave. With so many brands and businesses fighting for customers’ attention, your marketing […]
What is Dynamic Keyword Insertion and how to leverage it for greater ROI
Do you know that 77% of people choose, recommend, or pay more for a brand that provides them with personalized experiences? With so many companies struggling for your audience’s attention, you must create tailored advertising experiences that encourage target users to click on your ads and not on your competitor’s ads. If you are running […]
10 Facebook Ads Issues and How To Fix Them
More than 6 million businesses are using Facebook ads to reach their target audience, which means they are aware of their incredible potential. You can establish brand awareness, generate leads, drive sales, promote events, and build customer trust through a series of paid campaigns on the platform. However, some advertisers struggle to get excellent results […]
How to adopt the mobile first approach and 10x your conversions
Today, mobile phones have changed the way the world works. It touches every aspect of human life. For most people, the first thing they look at after waking up is the mobile screen, and the last thing that they see before going to sleep is the mobile screen. So, to say that it is important […]
Instagram vs. Pinterest for your local businesses Which one should you choose
Creating and sharing videos and images for marketing has become one of the most effective and popular marketing tactics in the last few years. Because people don’t prefer to read on the web, they tend to consume information by viewing rather than reading. It’s one of the main reasons why social media platforms like Instagram […]
How to craft a social media strategy for your local business
Today, the number of social media users have reached 2.65 billion, and we would have hazard a guess that you are at least vaguely familiar with some of these amazing platforms. We can say with absolute certainty that your customers are engaging with these sites daily. They also want to and expect to hear from […]
Content Marketing for Restaurants
As things are getting better from the COVID pandemic, one important area that many restaurants tend to look behind is the importance of content marketing. Nowadays, content marketing is the most effective method for restaurants to connect, engage and build a better relationship with their customers. Consumers often see an irrelevant number of messages on […]
Google’s Top Five Ranking Factors for 2021
Google’s search algorithm might be proprietary, but that doesn’t mean you can’t crack the code to dominate search in 2021. With the right information and the right SEO agency, you can get the job done.
Why Texting Your Prospects/Customers is Easier (and More Effective) Than You Think
One of the best ways to tell if a marketing method is effective is to look at the numbers – and the numbers for text (SMS) marketing are staggering.