As a business owner, you may have tried ChatGPT for some part of your company’s marketing. Keeping abreast of technology is a necessity to do effective marketing these days, and Chat GPT has been all the buzz. But are you writing effective ChatGPT prompts? ChatGPT, a cutting-edge language model developed by OpenAI, has been a […]
Author Archives: Deborah
2024 Marketing Trends: What to Expect
Another year has almost gone. It’s time to review what strategies worked for your business in 2023 and put final touches on your marketing strategies for the beginning of the new year. Digital marketing is rapidly changing as technology rapidly advances and customers become increasingly demanding. So, as you focus on your marketing direction, you […]
15 Ways to Grow Your Small B2B Business with LinkedIn Marketing
With 875 million total users and over 310 million monthly active users, LinkedIn is far from just a resume repository. It’s a vibrant hub for professionals seeking to expand their networks, generate leads, and drive business growth. If you have a B2B business, you need to know the many ways LinkedIn marketing can help you […]
A Hard Look at Search Box Optimization (SBO) for Small Business
Search box optimization (SBO) grabs a customer’s attention before they ever get to a Google search results page. It is sometimes referred to as search suggest optimization or search autosuggest optimization. SBO influences a search engine to autosuggest a company’s name, product, or service when customers type a search engine query using the business’s selected […]
Pay Per Result SEO: 10 Things Business Owners Must Know
Pay Per Result SEO promises a unique value proposition: you pay only when you see results. This is a boon to small businesses where every expenditure counts. But is it too good to be true? Let’s demystify Pay Per Result SEO, so you can make up your own mind. Understanding the Basics Unlike traditional SEO, […]
9 Voice Search Musts for Small Business
The way consumers search for information online is rapidly evolving, and businesses that don’t keep up will be left behind. One of the most significant shifts in recent years is the rise of voice search. With the increasing popularity of smart speakers such as Amazon’s Echo (with Alexa) and Google Home, as well as voice-activated […]
How to Create a Budget-Friendly Video Marketing Strategy for YouTube
Creating a budget-friendly video marketing strategy on YouTube can be a powerful way for small businesses to reach their target audience, increase brand awareness and drive sales. While YouTube is a platform that can be enormously effective, it’s important to approach it strategically, especially when working with limited resources. In this guide, we’ll explore how […]
8 Compelling Reasons to Run Online Flash Sales
As the holidays approach, many retailers and ecommerce stores are running online flash sales. Expect to see a lot of flash sales on Black Friday and Cyber Monday. Many people wait for them to do a lot of their holiday shopping or to make major purchases such as TVs and computers. But you can run […]
25 Holiday Promotions for 2023 to Make Sales Soar
The holiday shopping season is upon us. You already know that many retailers and ecommerce sites make a good chunk of their money during the holiday shopping season, up to 30%. And this year, it’s expected to be robust. So you may want to consider additional holiday promotions for 2023. eMarketer expects retail holiday spending […]
12 Underused but Very Effective Tips to Drive Website Traffic for Your Small Business
Most people in business know the basics to drive website traffic And we’re not denying that SEO, content marketing, social media, paid advertising (SEM), guest posts and strategic keyword use and the other basics are all vitally important. But what are some underused but very effective ways to drive traffic to your website without breaking […]