We all like making money. But while trying to increase your sales, don’t forget that it’s just as important to reduce business costs. Ben Franklin is famous for espousing that “A penny saved is a penny earned,” but we aren’t talking pennies. You can save thousands every year with a bit of help. Let’s examine […]
Author Archives: Deborah
Should Your Small Business Offer Healthcare Benefits?
To be competitive, businesses need to attract and retain the best talent they can find. That kind of talent has options. You need more than attractive salary and a friendly work environment to land good workers today. A key factor that workers consider when deciding to take a job is the benefits. And the benefit […]
Marketing Trends in 2023 to Help You Grow Your Business
Today, marketing changes rapidly on many fronts. It takes a lot of time and attention to keep up with today’s marketing trends. A recent and extensive Hubspot survey reports that “nearly 80% of marketers say their industry changed more in the past three years than in the last 50.” Here are some of the key […]
Do You Have a Competitive, Mobile-Friendly Website?
Most business owners today realize that their website is their calling card. They understand they must lead customers where they want to them to go and keep their content updated. But sometimes they do not pay enough attention to ensuring they have a mobile-friendly website . This is a mistake. Let’s see why. Google Is […]
8 Killer Last Minute Holiday Marketing Ideas
We mentioned in a previous article that 43% of people start holiday shopping before Halloween. For that reason, we recommended planning your holiday marketing strategy well in advance. But that doesn’t mean that these same people and others aren’t still shopping well into December For those people, you need last minute holiday marketing ideas. Even […]
Are You Making These 5 Common SEO Mistakes?
There is a lot to devising and implementing a successful SEO strategy. And it doesn’t help that nothing about SEO remains static. Google is always tweaking its algorithms. Markets shift and audience preferences change. Staying on top of everything requires focus and thoughtful analysis. Given the complexity and changing nature of SEO, It’s not surprising […]
Do Your Strategies Stand Up to the 7 Ps of Marketing?
The 7 Ps of marketing are a more modern version of the 4 Ps of marketing you have probably already heard about. The 4 Ps marketing mix goes back to the 1950’s and was designed to help businesses cover each important issue needed for successful marketing. Originally aimed primarily at marketing products rather than services, […]
6 Reasons Why Your Business Needs Constant Online Customer Reviews
Online customer reviews and testimonials are a strong weapon in a savvy company’s marketing arsenal. In fact, they are your most persuasive tool in turning prospects into customers. Yet so many companies don’t put structures in place to gather reviews and respond to them. This is a tragic waste that has more impact on a […]
What Are the Best Times to Post on Social Media?
You have been pulling out all the stops to make your social media content interesting, relevant and unique. You are offering your prospects and customers information that should be really valuable to them. You have a great designer. So why are you languishing on social media? If your posts aren’t getting the views, comments and […]
Build Trust in Your Company: A Continuing Journey
You want your company to be top of mind when people are trying to decide where to buy a product or service you offer. You want your prospects to not only think of your brand, but to feel positively towards it. And once they buy, you want them to come back again and again. For […]