What Are the Best Times to Post on Social Media?

You have been pulling out all the stops to make your social media content interesting, relevant and unique. You are offering your prospects and customers information that should be really valuable to them. You have a great designer. So why are you languishing on social media?

If your posts aren’t getting the views, comments and like you think they deserve, you may want to look at when you are posting them. An important ranking signal on social media is how recently something was posted. So, if you post at the wrong time, many in your audience may miss your post.

In this article, we talk about the best times to post on social media in 2022. Best times to post can change somewhat over time, though usually not drastically. We have brought you the results of different surveys, studies and analyses on Facebook, Instagram, LinkedIn Twitter and TikTok. Keep in mind that the level of detail available from study to study varies.

Hootsuite

Hootsuite analyzed over 30,000 social media posts and found that the day and time you post really does affect engagement. Hootsuite found

• Best time overall: 10 am Tuesday, Wednesday, Thursday
• Facebook: 8:00 am to 12:00 pm Tuesday and Thursday
• Instagram: 11:00 am Wednesday
• Twitter: 8:00 am Monday and Thursday
• LinkedIn 9:00 am Tuesday and Wednesday
• TikTok: 7:00 pm Thursday

Sprout Social

Sprout Social analyzed social media use from over 30,000 customers to check when is the best time to post on social media.

Overall

• Best time overall: 9 am to 10 am Tuesday through Thursday
• Best days: Tuesday through Thursday
• Worst day to post: Sunday

Facebook

Sprout Social measured in US central time, but keep in mind that Facebook has a global audience. That means that when its 3 am CST in Chicago, it’s 2 pm in Delhi India, for example.

• Best times:
  • 3 am Monday through Friday
  • 10 am and noon Tuesday
• Best days: Tuesday through Friday
• Worst day to post: Saturday

Instagram

• Best time
  • 11 am Monday
  • 10 am to 1 pm Tuesday and Wednesday
  • 10 am to 11 am Thursday and Friday
• Best days: Tuesday and Wednesday
• Worst day to post: Sunday

Twitter

• Best time: Monday, Tuesday, Wednesday, Friday and Saturday at 9 am
• Best days: Tuesday and Wednesday
• Worst day to post: Sunday

LinkedIn

• Best time: Tuesday 10 am to noon
• Best days: Wednesday and Thursday
• Worst day to post: Saturday and Sunday

TikTok

• Best time
  • 2 pm to 3 pm Tuesday
  • 1 pm to 3 pm Wednesday and Thursday
• Best days: Wednesday and Thursday
• Worst day to post: Sunday

Hubspot

Hubspot derived its best times to post on social media by surveying over 300 marketers rather than directly analyzing thousands of social media posts.

Facebook

• Best times
  • 6 pm to 9 pm (26% of marketers)
  • 3 pm to 6 pm (23% of marketers)
  • 9 pm to 12 pm (21% of marketers)

• Best times for agriculture, food and beverage, travel and hospitality: 9 am to 12 pm

• Best day: Saturday
• Worst day: Monday
• Worst times
  • 6 a.m. to 9 am
  • 9 pm to 12 am
  • 12 pm to 3 pm

Instagram

• Best times
  • 6 pm to 9 pm (24% of marketers)
  • 3 pm to 6 pm (20% of marketers)
  • 9 ma and 12 pm (20% of marketers)
• Best day:
  • Saturday for B2C brands
  • Friday for B2B brands
• Worst day: Monday
• Worst times
  • 6 am to 9 am
  • 9 pm to 12 am
  • 12 pm to 3 pm (except for manufacturing and materials businesses who report much success in that time frame)

Twitter

• Best times
  • noon to 9 pm (27% of marketers)
  • 3 pm to 6 pm (24% of marketers)
  • 12 to 3 pm (17% of marketers)
• Best day: Friday
• Worst time: 6 am to 12 pm

LinkedIn

• Best times
  • 6 pm to 9 pm (26% of marketers)
  • 3 pm to 6 pm (23% of marketers)
  • 12 pm to 3 pm (13% of marketers)
• Best day: Saturday, Sunday and Wednesday
• Worst day: Monday and Friday
• Worst time:

TikTok

• Best times
  • 6 pm to 9 pm (29% of marketers)
  • 3 pm to 6 pm (25% of marketers)
  • 12 pm to 3 pm (16% of marketers)
• Best days for B2B: Saturday and Thursday
• Best days for B2C: Saturday and Sunday
• Worst days: Tuesday, followed by Monday, then Thursday

Determine the Best Times to Post on Social Media for Your Company

The times listed in these studies are general. It’s possible the most effective days and times to post will be different for your company.

• Track data for your own posts. Most social media posting tools such as Hootsuite offer easy to read charts and analyses.
• Analyze your audience. When are they likely to be online? When are they likely to be at their busiest? Tools like Sprout Social can help you analyze your audience and data.
• Consider your different types of audiences
• Test, test, test!

Umbrella Local Can Help with Your Social Media

Optimizing your social media can be time consuming. It also requires staying up on the latest social media and industry trends. Contact Umbrella Local for a free consultation about how we can help with your social media.