If you want to beat your competition, it must be part of your digital marketing strategy to know your competitors as well as possible. It’s not enough just to know your ideal clients. You also need to ask (among other questions) How does your business compare to similar businesses? What is your competition up to? […]
Author Archives: Deborah
Understanding and Optimizing Your PPC Conversion Rates
As you probably already know, Pay Per Click (PPC) advertising is when you only pay for a digital ad when a prospect clicks on your ad. PPC is a great way to get traffic to your site without paying for those who only view your ad. But if your goal is to make sales not […]
6 Tips to Drastically Increase ROAS on Facebook and YouTube
One of the most important aspects of any marketing campaign is Return on Ad Spend (ROAS). ROAS is a metric that tells you the amount of revenue generated per dollar spent on advertising. Nobody wants to waste their money. Facebook and YouTube are two of the biggest social media channels globally with 2.91 billion and […]
The Astounding Information You Can Learn from Analyzing Your Competitor’s Top-Performing Pages
The famous painter Pablo Picasso once said, “Good artists borrow, but great artists steal.” While it would be difficult to see any kind of “theft” in Picasso’s specific form of artistry (Cubism), the point is still the same. If you want to leapfrog your competition, you have to have a solid understanding of who they […]
What the Google Business Profile Rebrand Means to Your Marketing
At the beginning of November, Google rebranded Google My Business to Google Business Profile. Along with the rebrand, Google added some new features to help your business succeed. Google My Business was a local business listing service where you could list your business, what you do, your address and phone number, and also limited posts […]
7 Tips That Will Skyrocket Your Email Open Rates
Email is one of the most powerful marketing channels for businesses of all types. There are up to 4 billion email users worldwide and, for every dollar spent on email marketing, you can earn up to $44. That’s a jaw-dropping 4,300% ROI. However, to produce such results, you need to get people to open your […]
Ten Ways to Dramatically Boost Your Ecommerce Sales
Operating in the ecommerce space can be incredibly rewarding, especially when you see your business ideas start bearing fruit. However, initial successes don’t always translate into long-term stability or even the opportunity for growth. Like steering a ship, your business needs a steady hand and the proper guidance to continue charting the right course. When […]
How Inbound Marketing Can Transform Your Business
Inbound marketing produces more results at lower costs than traditional outbound marketing. We wanted to start right from that fact, because it is a powerful statement about how you need to think about your marketing budget. A small business operating in today’s fast-paced marketplace needs to react quickly to the ever-changing whims of customers. That means you […]
How to Build Trust in Your Brand with User-Generated Content
Most consumers conduct online research about a brand or company before making large purchases. That means shoppers are looking at your brand’s social media and website to determine if you are the right fit for their hard-earned money. That also makes online reputation management vital to the success of your business. Keep in mind they are […]
SEO or PPC: Where Should I Focus My Digital Marketing Budget?
Marketing is all about finding the best ways to promote your products and services. It is leveraging whatever channels are available to get as many potential eyeballs from highly engaged consumers focused on your brand. As the traditional billboards and radio ads of the past worked for a marketing strategy to grow awareness, SEO marketing […]