Open Rate on their email marketing campaign
BMW San Francisco is a one-stop-shop for all things BMW in San Francisco and the greater San Francisco bay area. Along with purchase, they also provide their customers, the option to lease and finance the vehicle of their choice. They provide auto repair or maintenance services and are pride themselves in owning the best selection of high-quality pre-owned cars in San Francisco.
Using our 150m opt-in consumer email list with 700 targeting parameters, we were able to target intended buyers who are owners or leasers of older BMW models, and live in the dealership service area.
We crafted a ‘New Year, New Lease Specials’ email campaigns and the result of a great promotion with Umbrella Local unique targeting was excellent.
The campaign resulted in a whopping open rate of 11.87% and 1.32% click-through rate.