As a business owner, you may have tried ChatGPT for some part of your company’s marketing. Keeping abreast of technology is a necessity to do effective marketing these days, and Chat GPT has been all the buzz. But are you writing effective ChatGPT prompts? ChatGPT, a cutting-edge language model developed by OpenAI, has been a […]
Category Archives: marketing strategy
2024 Marketing Trends: What to Expect
Another year has almost gone. It’s time to review what strategies worked for your business in 2023 and put final touches on your marketing strategies for the beginning of the new year. Digital marketing is rapidly changing as technology rapidly advances and customers become increasingly demanding. So, as you focus on your marketing direction, you […]
How to Create a Budget-Friendly Video Marketing Strategy for YouTube
Creating a budget-friendly video marketing strategy on YouTube can be a powerful way for small businesses to reach their target audience, increase brand awareness and drive sales. While YouTube is a platform that can be enormously effective, it’s important to approach it strategically, especially when working with limited resources. In this guide, we’ll explore how […]
8 Compelling Reasons to Run Online Flash Sales
As the holidays approach, many retailers and ecommerce stores are running online flash sales. Expect to see a lot of flash sales on Black Friday and Cyber Monday. Many people wait for them to do a lot of their holiday shopping or to make major purchases such as TVs and computers. But you can run […]
25 Holiday Promotions for 2023 to Make Sales Soar
The holiday shopping season is upon us. You already know that many retailers and ecommerce sites make a good chunk of their money during the holiday shopping season, up to 30%. And this year, it’s expected to be robust. So you may want to consider additional holiday promotions for 2023. eMarketer expects retail holiday spending […]
12 Underused but Very Effective Tips to Drive Website Traffic for Your Small Business
Most people in business know the basics to drive website traffic And we’re not denying that SEO, content marketing, social media, paid advertising (SEM), guest posts and strategic keyword use and the other basics are all vitally important. But what are some underused but very effective ways to drive traffic to your website without breaking […]
Integrated Marketing: A Roadmap for Small Business Success
When you’re running a small business, it can sometimes feel almost impossible to get your business in front of your audience, to get it known. People see a ridiculous number of commercial messages per day, between 4,000 and 10,000. That’s twice as many as in 2007. It takes some strategy to break through that kind […]
11 AI Marketing Programs, Platforms and Tools for Your Small Business
Artificial intelligence (AI) is already transforming businesses including their marketing aspects. A recent report from Salesforce indicates that 68% of marketers say they have a fully-defined AI strategy AI can help you automate tasks, optimize campaigns, generate insights, personalize content, and enhance customer experience. It can also help you save time, money, and resources, which […]
Marketing KPIs: What You Need to Know
No matter your industry or the size of your business, to be ultimately successful, you need to understand what is and isn’t working in your marketing campaigns. You must measure and analyze performance in order to see where you’ve been and set the right course. In order to measure your performance, you need to set […]
Build Strong Brand Equity if You Want to Build Your Business
Strong brand equity means people have not only heard of your company, but they think well of it. So well that they are willing to pay more for your products and services than similar ones from a competitor. When you have strong brand equity, people are much more receptive to your business to the point […]