Most of us are well aware that business has changed during the pandemic. A lot of people now work remotely, minimize shopping in brick and mortar stores, worry more about workplace safety and don’t travel for business if possible. As businesses and industries change their ways of doing things, B2B (business to business) companies must […]
Category Archives: marketing strategy
Know Your Competition So You Can Beat Them. Here’s How
If you want to beat your competition, it must be part of your digital marketing strategy to know your competitors as well as possible. It’s not enough just to know your ideal clients. You also need to ask (among other questions) How does your business compare to similar businesses? What is your competition up to? […]
The Astounding Information You Can Learn from Analyzing Your Competitor’s Top-Performing Pages
The famous painter Pablo Picasso once said, “Good artists borrow, but great artists steal.” While it would be difficult to see any kind of “theft” in Picasso’s specific form of artistry (Cubism), the point is still the same. If you want to leapfrog your competition, you have to have a solid understanding of who they […]
Ten Ways to Dramatically Boost Your Ecommerce Sales
Operating in the ecommerce space can be incredibly rewarding, especially when you see your business ideas start bearing fruit. However, initial successes don’t always translate into long-term stability or even the opportunity for growth. Like steering a ship, your business needs a steady hand and the proper guidance to continue charting the right course. When […]
How Inbound Marketing Can Transform Your Business
Inbound marketing produces more results at lower costs than traditional outbound marketing. We wanted to start right from that fact, because it is a powerful statement about how you need to think about your marketing budget. A small business operating in today’s fast-paced marketplace needs to react quickly to the ever-changing whims of customers. That means you […]
10 Ways to Update Your Digital Marketing Strategy for 2022
If you miss any of these 10 ways to update your digital marketing strategy, you could quickly fall behind your competitors in the year ahead. The last two years have been challenging ones for people who are responsible for keeping digital marketing strategies current. The pace of digital change accelerated at an unprecedented pace because […]
6 Things You Must Know to Plan a Digital Marketing Budget that Works
Whether you manage your digital marketing in-house or you outsource to a company that offers digital marketing services, having a well-planned budget is essential. This budget will heavily affect your marketing performance throughout whatever period for which you create it, whether that’s a year, six months or a quarter. Below are six steps you should […]
Best Practices to Kill It in Digital Display Advertising
Go online anywhere at any time and you’ll be greeted with display ads. They are a crucial aspect of any good digital marketing strategy. But as with all things in marketing, simply throwing them out there and hoping for the best will result in missed leads and poor conversion rates. To maximize the return from […]
6 Tips for Writing Powerful Product Descriptions That Convert
One of the most memorable lines from The Wolf of Wall Street is “Sell me this pen,” because the ensuing pitches really highlight the importance of wording when it comes to making sales. Sure, a product description provides site visitors with essential information about the features and benefits of your items. But the main goal […]
How to Use Color Psychology to Drive Conversions
Modern day branding is about more than selling the features and benefits of your product or service. Any good quality web design agency will tell you that as important as those two elements of marketing are, they don’t come into play until you have stirred interest in your brand. And a color choice that fits […]