The Olympic flame was lit once again on July 23 with the side benefit of presenting marketers & advertisers alike with a viral masterclass. International visitors were not invited this year, and many restrictions affected the Olympic Games’ traditions for the athletes, event organizers and everyone who witnessed or took part. This article concerns the […]
Category Archives: marketing strategy
How Proper PPC Keyword Research Can Maximize Sales and Profits
PPC (pay-per-click) keyword research has become an essential part of any online marketing campaign. If you know the best keywords to target, it won’t really matter how much traffic your website is getting; you’ll be able to make valuable conversions by attracting the right customers. Keyword research is vital because it helps you figure out […]
6 Digital Marketing Channels that Are Crucial to Your Business’s Success
You probably already know that digital marketing is essential to the success of your business. Having a robust online presence is no longer optional. It’s expected of brands in every industry with very few exceptions. However, the nature of digital marketing is constantly evolving, and it can be difficult to understand where to start. A […]
How to Boost Your Conversions with Strong Calls to Action
A call to action (CTA) is a term that describes an action a business encourages its audience to take. Regardless of the marketing platform (website, email, blog post) a CTA is an opportunity to motivate users to take real steps toward becoming a customer. Effective calls to action can be the determining factor between a […]
Five Ways You Can Drive Traffic to Your Landing Pages
Your landing pages are some of the most important components of your website. They serve as effective lead conversion tools and can also help with SEO. According to Unbounce, the average landing page conversion rate is 4.02 percent, but it can be much higher than that depending on your industry. How can you drive traffic […]