If you’ve ever wondered why some websites appear at the top of search engine results while others get buried on page ten, the answer is Search Engine Optimization (SEO). Whether you’re a small business owner, a content creator, or an entrepreneur, understanding SEO can help you drive more organic traffic to your website, attract new […]
Category Archives: SEO
Why Choose Pay Per Result SEO Instead Of Traditional SEO?
Why spend a single penny on SEO campaigns that don’t deliver results. Learn how Pay Per Result SEO model beats the traditional one left, right and center.
Pay Per Result SEO: 10 Things Business Owners Must Know
Pay Per Result SEO promises a unique value proposition: you pay only when you see results. This is a boon to small businesses where every expenditure counts. But is it too good to be true? Let’s demystify Pay Per Result SEO, so you can make up your own mind. Understanding the Basics Unlike traditional SEO, […]
12 Underused but Very Effective Tips to Drive Website Traffic for Your Small Business
Most people in business know the basics to drive website traffic And we’re not denying that SEO, content marketing, social media, paid advertising (SEM), guest posts and strategic keyword use and the other basics are all vitally important. But what are some underused but very effective ways to drive traffic to your website without breaking […]
Turbo-Boost Conversions and SEO with Pillar Pages
Most business people understand the importance of posting content valuable to their customers on their websites. It’s good for customer engagement and good for SEO. But it’s important to also understand the importance or organizing your website by pillar pages and their linked cluster content. Imagine you walk into a library or a bookstore looking […]
Integrated Marketing: A Roadmap for Small Business Success
When you’re running a small business, it can sometimes feel almost impossible to get your business in front of your audience, to get it known. People see a ridiculous number of commercial messages per day, between 4,000 and 10,000. That’s twice as many as in 2007. It takes some strategy to break through that kind […]
The Ins and Outs of Google Keyword Planner
Everybody wants to be at the top of Google search results to increase web traffic from interested customers. And everybody wants their ideal customers to see their digital ads and be interested enough to click. For both of these, it’s critical that you use effective keywords. There are many keyword tools, but if your business […]
7 Reasons You Need a Small Business SEO Strategy
You may have built a profitable small business. You can be proud of that. But are you doing everything you can go help people find your business and leave them with a good impression? Do you have a small business SEO strategy? Yes, it’s true that only about 35% of small businesses have a plan […]
10 Must-Follow Tips for Writing for SEO
Every business wants to be on the first page of Google. After all, the first result that comes up on the first page of Google has an average click-through rate of 28.5%. Second position is 15.7% and third position is 11%. After that, it’s a free fall with the 10th position garnering only 2.5% on […]
Are You Making These 5 Common SEO Mistakes?
There is a lot to devising and implementing a successful SEO strategy. And it doesn’t help that nothing about SEO remains static. Google is always tweaking its algorithms. Markets shift and audience preferences change. Staying on top of everything requires focus and thoughtful analysis. Given the complexity and changing nature of SEO, It’s not surprising […]