Choosing the right social media channel for different demographics can feel like trying to navigate a maze. With so many platforms out there, it’s easy to get overwhelmed. But don’t worry, our Umbrella Local Experts have you covered! Let’s break down which social media channel you should use to reach your target audience. Though we will […]
Category Archives: Social Media Marketing
How to Maximize DMs: Social Media’s Latest Engagement Trend
The social media scene is always changing, with new ways to connect with users popping up all the time. One interesting development is how Direct Messages (DMs) have become a big deal for interacting with others. What was once mainly for private chats has now become a powerful platform for businesses, influencers, and people to […]
It’s Not All the Same: What You Need to Know about Social Media Algorithms
A lot of businesses create their social media once, and then share it across all their other social media. But if you create a post for one platform then share it to another unrelated social media platform, that second platform is not going to feature your content heavily. And here’s another thing: different social media […]
Influencer Marketing for Niche Markets: How Small Businesses Can Effectively Identify and Collaborate with Micro-Influencers
We hear a lot these days about businesses using influencers to reach social media audiences, but does this make sense for small businesses? The answer is yes. Influencer marketing is a great way to increase your brand’s visibility, credibility, and audience engagement. Influencers have become so important that 78% of marketers in the U.S. plan […]
14 Ways for Small Businesses to Gain and Keep Instagram Followers Who Engage
Instagram is a powerful social media network for many businesses both B2C and B2B. But to market effectively on Instagram, you must gain legitimate Instagram followers who are interested in what you have to sell. Why Instagram? Instagram is the third most used social media network (tied with WhatsApp) after first place Facebook and second […]
15 Ways to Grow Your Small B2B Business with LinkedIn Marketing
With 875 million total users and over 310 million monthly active users, LinkedIn is far from just a resume repository. It’s a vibrant hub for professionals seeking to expand their networks, generate leads, and drive business growth. If you have a B2B business, you need to know the many ways LinkedIn marketing can help you […]
12 Underused but Very Effective Tips to Drive Website Traffic for Your Small Business
Most people in business know the basics to drive website traffic And we’re not denying that SEO, content marketing, social media, paid advertising (SEM), guest posts and strategic keyword use and the other basics are all vitally important. But what are some underused but very effective ways to drive traffic to your website without breaking […]
Integrated Marketing: A Roadmap for Small Business Success
When you’re running a small business, it can sometimes feel almost impossible to get your business in front of your audience, to get it known. People see a ridiculous number of commercial messages per day, between 4,000 and 10,000. That’s twice as many as in 2007. It takes some strategy to break through that kind […]
The Basics of Getting Your Business Started on Social Media (or Increasing Your Presence)
Are you wondering if your business is doing enough on social media? Social media platforms provide businesses with the opportunity to reach and engage with a large audience of potential customers. Through social media, businesses can build brand awareness, connect with their audience, promote their products or services, and drive traffic to their websites. Social […]
8 Ways to Optimize LinkedIn Marketing
If your business is B2B, LinkedIn should be a staple in your marketing repertoire. LinkedIn serves the largest professional community in the world with over 875 million members. It’s an extremely powerful B2B platform for finding, connecting to and sharing content with customers, colleagues, employees, contractors and potential business partners. This is a platform to […]