Have you ever gone to a business website but been put off because the website looked like it was frozen in the past? If a website looks tired, out of date and second rate, why would customers think your products and services are any better? For most businesses today, their website is their calling card. […]
Category Archives: web design and development
12 Underused but Very Effective Tips to Drive Website Traffic for Your Small Business
Most people in business know the basics to drive website traffic And we’re not denying that SEO, content marketing, social media, paid advertising (SEM), guest posts and strategic keyword use and the other basics are all vitally important. But what are some underused but very effective ways to drive traffic to your website without breaking […]
Turbo-Boost Conversions and SEO with Pillar Pages
Most business people understand the importance of posting content valuable to their customers on their websites. It’s good for customer engagement and good for SEO. But it’s important to also understand the importance or organizing your website by pillar pages and their linked cluster content. Imagine you walk into a library or a bookstore looking […]
Integrated Marketing: A Roadmap for Small Business Success
When you’re running a small business, it can sometimes feel almost impossible to get your business in front of your audience, to get it known. People see a ridiculous number of commercial messages per day, between 4,000 and 10,000. That’s twice as many as in 2007. It takes some strategy to break through that kind […]
Do You Have a Competitive, Mobile-Friendly Website?
Most business owners today realize that their website is their calling card. They understand they must lead customers where they want to them to go and keep their content updated. But sometimes they do not pay enough attention to ensuring they have a mobile-friendly website . This is a mistake. Let’s see why. Google Is […]
11 Effective Ways to Create Landing Pages that Convert
A landing page is often the first thing a customer sees on your website. For example, they might click on one of your ads and find themselves on a related landing page. Of course, you want to be sure to create landing pages that are relevant to the links the customers clicked to get to […]
Drive Traffic to Your Website: 12 Essential Ways
Driving traffic to your website is more competitive than ever today. And the competition will just keep increasing. Take ecommerce for example. In 2019, ecommerce retail sales accounted for 14.1% of purchases worldwide In 2023, that number is expected to hit 22% By 2025, online purchases are expected to make up on quarter of all […]
The Fundamentals of Good Web Design
Good web design should convey the company’s message clearly, enable the user’s journey through the site and reinforce the brand image. It should be both functional and aesthetically pleasing. There are many factors that go into good design. We can only touch on this topic in this article, but we hope to provide you with […]
How to Use Color Psychology to Drive Conversions
Modern day branding is about more than selling the features and benefits of your product or service. Any good quality web design agency will tell you that as important as those two elements of marketing are, they don’t come into play until you have stirred interest in your brand. And a color choice that fits […]
Secrets for Building a Better B2B Website
Your website is the focal point of your online marketing strategy. Whether through search engine optimization, social media efforts, paid advertising or other efforts, you want to generate traffic to your website. It’s no surprise then that a recent survey found 51% of B2B respondents were allocating budget to website development in 2021. When working […]