By on Feb 12, 2025
Artificial Intelligence (AI) has been a hot topic in tech for years, but now it’s making a big impact on marketing too. If you’ve ever wondered how brands create personalized ads, write content faster, or analyze data with ease, AI is often behind the scenes.
And here’s the big news—AI in marketing is no longer just for big companies with huge budgets. More businesses are adopting AI tools to save time, improve customer experiences, and get better results. Let’s break it down and explore how you can start using AI in your marketing strategy.
AI isn’t just something futuristic—it’s happening now. A report shows that 72% of organizations have already adopted some form of AI, and 65% are using generative AI technologies regularly—nearly double the amount in 2023.
This shift is reshaping how businesses approach marketing. Instead of spending hours manually creating content or analyzing data, AI can do it in minutes. From writing emails to generating social media captions, AI helps businesses market smarter, not harder.
Getting started: If you’re new to AI, start small. Try using AI-powered writing assistants or tools that suggest content ideas based on trends in your industry.
Creating engaging marketing content takes time. But with AI, that process becomes much easier. AI tools like Flux and Pencil allow businesses to generate ad copy, social media posts, and even video scripts almost instantly.
David Jones, CEO of Brandtech, recently discussed how AI is revolutionizing advertising, saying, “2025 is the year AI will upend advertising.” Businesses are now using AI-driven content tools to produce marketing materials faster while maintaining quality and personalization.
Getting started: If you manage social media or write blog posts, experiment with AI writing tools. You can generate ideas, refine messaging, or even draft emails to customers in a fraction of the time it usually takes.
One of AI’s biggest strengths in marketing is its ability to analyze customer data. Instead of guessing what your audience wants, AI looks at their behaviors and predicts what content will interest them.
For example, AI can track website visits, purchase history, and even social media interactions to recommend the best products or services for each customer. This is why when you browse online for something, you often see ads related to that search—it’s AI at work.
Getting started: Use AI-powered analytics tools to understand your audience’s preferences. Many platforms offer insights into which types of content perform best and when your audience is most active.
Personalized marketing isn’t just a buzzword—it’s proven to work. AI makes personalization easy by automatically tailoring emails, ads, and recommendations to individual users.
Gartner predicts that 30% of outbound marketing messages will be AI-generated this year, proving that brands are relying more on AI to create content that feels personal and relevant.
For example, an AI-powered email tool can send different messages to different customers based on their past behavior. Instead of sending the same generic email to everyone, AI ensures each person receives content that matches their interests.
Getting started: Try AI email marketing tools that personalize subject lines, recommend products, or adjust messaging based on user behavior.
Some marketers worry that AI will take over creativity, but that’s not the case. AI is a support tool—it speeds up processes and handles repetitive tasks, allowing you to focus on strategy and big ideas.
Think of AI as an assistant that helps brainstorm ideas, suggests improvements, and handles data-heavy tasks, but the creative direction is still in your hands.
Getting started: Use AI as a brainstorming partner. If you’re stuck on ideas for a social media post or blog, AI tools can generate multiple suggestions for you to refine and build upon.
With more businesses integrating AI into their marketing, learning how to use these tools now will give you an advantage. AI-powered advertising, content creation, and data analysis aren’t just trends—they’re the future of marketing.
Instead of seeing AI as something complex or intimidating, start by testing a few tools that align with your current marketing efforts. The more you experiment, the more you’ll see how AI can save time and improve your results.
AI isn’t just for large companies. Small businesses and solo marketers can use AI-powered design, writing, and analytics tools to compete with bigger brands. With the right AI-powered tools, marketing becomes more efficient and cost-effective for businesses of any size.
AI is changing the way businesses approach marketing, making content creation faster, audience targeting more precise, and engagement strategies more effective. At Umbrella Local, we help businesses navigate the evolving digital landscape by leveraging AI-powered marketing solutions that drive real results.
Whether you’re exploring AI for the first time or looking for ways to enhance your current strategy, we’re here to help. Contact us today to schedule a free consultation. Let’s build a marketing plan that helps your business grow—smarter and faster.
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