6 Big Things You Can Do on New Year’s Day to Kickstart Your Marketing Journey

New Year’s Day is here! While some people are relaxing or scrolling through their resolutions, why not use this day to jumpstart your marketing adventure? Whether you’re diving into marketing tools, exploring creative strategies, or just starting out, January 1 is a golden opportunity to get a head start.

Here are six impactful and beginner-friendly moves you can make today to feel confident about marketing in 2025.

1. New Year’s Day: Give Yourself a Marketing Checkup

Start by taking stock of your current online presence. Even if you’re a beginner, understanding where you stand is a powerful first step. Check your social media profiles, websites, and any marketing efforts you’ve started.

Ask yourself:

• Is my bio clear, current, and engaging?
• Are my visuals polished and up to date?
• What posts or content got the most engagement in the past?

If you’re starting fresh, jot down what you want to achieve. A little clarity goes a long way, and you can keep refining as you go.

2. Set Fun and Attainable Marketing Goals

It’s resolution season, so why not set a few fun marketing goals? Make them simple, measurable, and tied to something that excites you.

For instance:

• Grow your social media following to 100 followers by February.
• Post your first blog or video by the end of January.
• Create and share a post that makes your friends smile (or gets them to hit “like”).

The key is to keep it lighthearted and celebrate even small wins. Marketing is a process, and every step counts.

3. Polish Your Online Presence

First impressions matter, especially online. Use New Year’s Day to make sure your digital presence reflects your personality or brand.

Here’s how:

• Update your bios to sound engaging and authentic.
• Refresh your profile photos to something more polished or fun.
• Check if your website looks great on mobile devices and desktops.

Don’t have a website yet? That’s okay! On New Year’s Day, brainstorm what you’d like to include when you’re ready to create one, like an “About Me” section or a space for your creative projects.

4. Learn Something New

New Year’s Day is perfect for a little brain food. Spend an hour or two learning something new about marketing.

Ideas to explore:

• Watch a beginner-friendly video about building an audience on Instagram.
• Read a blog post on the basics of writing compelling headlines.
• Take a peek at the resources on Umbrella to get inspired about how to turn ideas into action.

You don’t have to dive in too deep—just pick something fun and practical to get started.

5. Create a Simple Content Plan

Even if you’re just starting outon New Year’s Day, a content plan can help you stay consistent. Think about what you’d like to share with your audience or community in the coming weeks.

For example:

• Pick a theme for January, like “self-care tips” or “behind-the-scenes moments.”
• Decide how often you’ll post—once a week, twice a month, or whatever works.
• Brainstorm easy content ideas, like photos of your workspace, quick tips, or a favorite quote.

Planning ahead makes the creative process smoother and less stressful.

6. Connect with a Marketing Community

Marketing doesn’t have to be a solo mission. Use New Year’s Day to find others who share your interest in marketing.

Here are some ways to connect:

• Follow marketing pages or hashtags on your favorite social media platforms.
• Join free online groups or forums where beginners share advice and support each other.
• Reach out to someone whose marketing skills you admire and let them know you appreciate their work.

Building connections makes learning more enjoyable and opens up opportunities for collaboration.

Bonus: Celebrate Your Efforts on New Year’s Day!

You’re taking action on New Year’s Day—that’s something to be proud of! Take a moment to enjoy your progress, whether it’s updating a bio or learning a new skill.

Ready for a Fresh Perspective this New Year’s?

For more tips and tools to simplify your marketing journey, contact us today!