Your landing pages are some of the most important components of your website. They serve as effective lead conversion tools and can also help with SEO. According to Unbounce, the average landing page conversion rate is 4.02 percent, but it can be much higher than that depending on your industry. How can you drive traffic […]
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How to Do a Comprehensive Competitive Analysis in Eight Simple Steps
Sometimes you may find that business competition comes from surprising places. A competitive analysis helps you identify your main market competitors and determine the best ways to surpass them. You can’t be a frontrunner unless you know who you are running against. You also need to understand changing market trends, challenges and opportunities so you […]