How Google Stopping Support for Third-Party Cookies Impacts Your Paid Online Ads

With privacy concerns on the rise, Google recently announced that it’s going to stop supporting third-party cookies. This means that Google will no longer be tracking how a user interacts with third-party sites and will not show ads to users as they travel the Internet based on their browsing history. This change is part of […]

What is Dynamic Keyword Insertion and how to leverage it for greater ROI

Do you know that 77% of people choose, recommend, or pay more for a brand that provides them with personalized experiences? With so many companies struggling for your audience’s attention, you must create tailored advertising experiences that encourage target users to click on your ads and not on your competitor’s ads. If you are running […]