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5 Things You Should Look for in Google Ads Management Service Providers Before Hiring

By David Thayer on Dec 29, 2020

Latest Statista data reveals 2020 search engine marketing worldwide spending to be approximately $152.671 billion.

With more and more businesses pouring their top dollars on Google Ads management services, the ad spending industry has been predicted to report a 6.7% annual growth rate. By 2025, the market value may cross the $210 billion mark.

According to Unbounce, 50% of the consumers who click on ads are more likely to purchase a product or service from a business when compared to organic traffic.

Moreover, search ads have been reported to boost brand awareness by 80%.

Advertisers all across the world have been harnessing the power of Google Ads to attract a world full of high-quality traffic to their website and ultimately convert them into paying customers.

For every $1 you spend on Google Ads, you may expect a $2 ROI.

Google Ads are, undoubtedly, effective, But the thing is you need to do it right.

Poorly planned and executed campaigns are subject to poor ROI. On the other hand, well-thought and properly planned and executed campaigns will bless you with immense profit.

Planning and managing Google Ads campaign isn’t a piece of cake. It takes a huge amount of time, energy and effort. Also, you will have to allocate your valuable resources on running Google Ads campaigns and monitoring metrics, which can be avoided if you hire a Google Ads Management Service Provider.

While there are numerous so-called expert agencies claiming to provide world-class Google Ads Management Services out there, you need to be very careful choosing the right fit for your business.

And that’s what we are here to help you with.

This blog post takes into consideration 5 major things you should be looking for in Google Ads Management Service Providers before you hire one.

5 Things to Look for in a Google Ads Management Services Provider

Here’s a list of points you should consider:

  • Professional Certification
  • Proven & Consistent Past Track Record
  • Well-Thought & Structured Process & Methodology
  • Clear, Concise & Relevant Reporting
  • Transparent Pricing & Fees

Professional Certification

The first thing you should be looking for in an agency offering Google Ads Management services is the “Google Partners” status.

According to Google, “Achieving the Partner status indicates that a company has successfully demonstrated the required Google Ads skills as well as expertise, met the Google Ad spending requirements, sustained and grown its overall client base, and delivered agency, company and client revenue growth.”

Partner Status indicates that:

  • The agency’s already-existing clients are already witnessing a boost in revenue.
  • The agency has enough clients to meet the Google’s spending requirements.
  • The agency is consistently growing and delivering results.

To verify whether the agency you are considering is a Google Partner, all you need to do is visit this link and look up for the agency. You will get your hands on the following details:

  • Products the agency has received certifications for.
  • Number of Google-certified offices they have.
  • Partnership type.

Proven & Consistent Past Track Record

If your agency has been in the field for long, they may be able to provide you with relevant case studies and references, which will help you validate their expertise.

Once you look at the data and their past track record, you will know whether they truly live up to their words and deliver truly-rewarding Google Ads Management services or not.

Learn whether they truly live up to the hype and deliver results to each and every single one of their clients. This will help you determine their consistency.

Ask for case studies, before and after campaign data, references and anything you can to validate their performance.

Well-Thought & Structured Process & Methodology

Right from the get-go, the agency you hire should have a well-thought and structured process and methodology of handling your Google Ads campaigns and maintaining your account.

Whether it’s discussing requirements, researching keywords, maintaining budgets across the ad groups and keywords, reporting metrics, they should have a well-established process and methodology.

Their experts should be ever-ready to answer your queries and explain you how they will be approaching your project and helping you achieve your business goals.

Clear, Concise & Relevant Reporting

Almost all agencies offering Google Ads Management Services track performance and deliver lengthy reports to clients.

But, only a handful few of them know which metrics to track and how to truly help the clients understand a campaign’s performance.

So, find an agency that excels at tracking the right metrics based on a campaign’s objectives and is able to present them in a way that’s clear as well as easy to understand.

Here are some questions you should ask:

  • Can you please share a sample of one of your reports?
  • How do your experts outline ROI for advertising dollars?

Transparent Pricing & Fees

A flat fee without any explanation is a red flag.

While looking at the list of potential Google Ads Management Service Providers, look at their pricing structure.

A well-established agency will have all the details laid out.

Google Ads Management is highly-technical. However, when it comes to pricing, it should be pretty straightforward.

Don’t be afraid of asking for the specifics.

Following are a list of few questions you should ask them:

  • How does your company charge for management fees?
  • Do you charge a flat rate fee or percentage of advertising spend?
  • Will you be charging a setup fee?
  • Can you please explain the pricing structure and highlight what section of my budget is allocated for what?

Conclusion

50% of consumers clicking on a Google Ad are more likely to purchase a product or service.

And if you run a business and want to watch it cross heights, now’s the time to invest in paid advertising.

When planned and executed the right way, Google Ads deliver an outstanding ROI.

But going at it all by yourself may not guarantee results that you desire, which is why you should hire professionals offering top-notch Google Ads Management services.

And you can hire the best agency, one that’s a perfect fit for your business, by considering the five above-mentioned points.

Umbrella Local is one of the Google Ads Management Service Provider with a team of highly-experienced Google Ads Management experts that truly excel at Google Ads Management and put their clients’ needs at the top of their priority list. Also, they have a proven and consistent track record and have helped numerous businesses attract high-quality traffic to their website, followed by taking the necessary steps to convert them into paying customers.

So, what are you waiting for?

Hire Umbrella Local Experts TODAY!

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