SEO or PPC: Where Should I Focus My Digital Marketing Budget?

Marketing is all about finding the best ways to promote your products and services. It is leveraging whatever channels are available to get as many potential eyeballs from highly engaged consumers focused on your brand. As the traditional billboards and radio ads of the past worked for a marketing strategy to grow awareness, SEO marketing […]

5 Highly Effective SEO Tips to Lead People to Your Videos

While you likely have search engine optimization (SEO) practices in place for your website, what about for your videos? Video SEO has the same benefits as website SEO, but it’s not exactly the same thing. If you’re spending time and money creating videos, you want to make sure they’re getting crawled and ranked by search […]