Most business people understand the importance of posting content valuable to their customers on their websites. It’s good for customer engagement and good for SEO. But it’s important to also understand the importance or organizing your website by pillar pages and their linked cluster content. Imagine you walk into a library or a bookstore looking […]
Author Archives: Deborah
Integrated Marketing: A Roadmap for Small Business Success
When you’re running a small business, it can sometimes feel almost impossible to get your business in front of your audience, to get it known. People see a ridiculous number of commercial messages per day, between 4,000 and 10,000. That’s twice as many as in 2007. It takes some strategy to break through that kind […]
Emotional Advertising: Tapping into the Heart of Your Audience
There is a whole lot more to successful advertising than just listing the features of products and services your company provides. When you think of your favorite advertisements, I’m willing to bet they include ads that have tugged at your heart strings. They may have made you laugh, cry, or reminisce about a treasured memory. […]
A Practical Guide for Using Google Ads for Mobile Advertising
In today’s digitally connected world, mobile devices have become an integral part of our daily lives. People rely on their smartphones and tablets to access information, make purchases and connect with businesses. That’s why it’s critical for small business owners to understand how to use Google Ads for mobile devices. As a small business owner, […]
6 Ways AI-Powered Chatbots Can Increase Sales and Revenue for Small Businesses
As a small business owner, you understand the challenges of running your business while at the same time trying to increase sales and revenue. In today’s digital age, AI-powered chatbots have emerged as powerful tools that can significantly contribute to business growth. These smart assistants can provide real-time support, improve customer experiences and streamline business […]
11 AI Marketing Programs, Platforms and Tools for Your Small Business
Artificial intelligence (AI) is already transforming businesses including their marketing aspects. A recent report from Salesforce indicates that 68% of marketers say they have a fully-defined AI strategy AI can help you automate tasks, optimize campaigns, generate insights, personalize content, and enhance customer experience. It can also help you save time, money, and resources, which […]
Marketing KPIs: What You Need to Know
No matter your industry or the size of your business, to be ultimately successful, you need to understand what is and isn’t working in your marketing campaigns. You must measure and analyze performance in order to see where you’ve been and set the right course. In order to measure your performance, you need to set […]
The 12 Steps to Successfully Boost Facebook Posts
As a small business owner, you want to constantly attract new customers, but you don’t want to break the bank doing it. One of the most effective ways to do that is to repurpose successful content and get it in front of new prospects. That’s why in addition to running new ads on Facebook, Instagram […]
Search Box Optimization for Small Business: Why You Need It
As a small business owner, it’s important to drive customers to your business in the most cost effective way possible. You are probably already using SEO (search engine optimization) to try to be listed at the top of search engine results pages. You may also be using SEM (search engine marketing) to pay for ads […]
The Marketing Incentives That Will Make Them Love You Forever
You already know the value of a loyal customers who buys from you again and again. It’s common knowledge that it costs five to seven times more to get a new customer than to retain a current customer. You also know the value of loyal employees. The costs of recruiting and training new employees, not […]