Business is tough. According to the Bureau of Labor Statistics, half of all businesses fail within the first five years. 70% fail within 10 years. So, you need all the help you can get. One of the best ways to get the help you need is through your own customers by setting up a structured […]
Author Archives: Deborah
The Basics of Getting Your Business Started on Social Media (or Increasing Your Presence)
Are you wondering if your business is doing enough on social media? Social media platforms provide businesses with the opportunity to reach and engage with a large audience of potential customers. Through social media, businesses can build brand awareness, connect with their audience, promote their products or services, and drive traffic to their websites. Social […]
21 Ways to Increase Google Ads Conversions
Everyone wants their audience to click on their Google Ads and eventually buy. There are many things you can do to increase your Google Ads conversions. Here are 21 of them. Make sure you understand your target audience and their needs. Continuously analyze your data to improve your approach. When setting your Google Ads […]
The Ins and Outs of Google Keyword Planner
Everybody wants to be at the top of Google search results to increase web traffic from interested customers. And everybody wants their ideal customers to see their digital ads and be interested enough to click. For both of these, it’s critical that you use effective keywords. There are many keyword tools, but if your business […]
Build Strong Brand Equity if You Want to Build Your Business
Strong brand equity means people have not only heard of your company, but they think well of it. So well that they are willing to pay more for your products and services than similar ones from a competitor. When you have strong brand equity, people are much more receptive to your business to the point […]
Should My Small Business Be Advertising on Facebook?
Facebook has been a popular advertising platform for quite some time, but Facebook has a lot more competition. Does it still make sense for your business to be advertising on Facebook? Facebook is still a very vital platform, but whether or not you should advertise there depends on your business, what you sell and your […]
8 Ways to Optimize LinkedIn Marketing
If your business is B2B, LinkedIn should be a staple in your marketing repertoire. LinkedIn serves the largest professional community in the world with over 875 million members. It’s an extremely powerful B2B platform for finding, connecting to and sharing content with customers, colleagues, employees, contractors and potential business partners. This is a platform to […]
7 Reasons You Need a Small Business SEO Strategy
You may have built a profitable small business. You can be proud of that. But are you doing everything you can go help people find your business and leave them with a good impression? Do you have a small business SEO strategy? Yes, it’s true that only about 35% of small businesses have a plan […]
7 Ways to Use Marketing to Help You Survive a Recession: What You Need to Know About the Lipstick Effect and More
Are we headed for a recession? Many think so. When the economy takes a downturn, one of the first things many businesses do is take a look at their marketing. Here are seven tips for marketing during a recession to help you make it to the other side ahead of your competition. 1. Keep Marketing […]
10 Must-Follow Tips for Writing for SEO
Every business wants to be on the first page of Google. After all, the first result that comes up on the first page of Google has an average click-through rate of 28.5%. Second position is 15.7% and third position is 11%. After that, it’s a free fall with the 10th position garnering only 2.5% on […]