You may feel like the holidays are a world away, but it’s past time to start planning your holiday promotions for your retail business. After all, 43% of people start their holiday shopping before Halloween! It’s no secret that holiday shopping can be the difference between a successful year and a failed one for retailers. […]
Author Archives: Deborah
How to Create Ideal Customer Avatars
Every business wants their marketing dollars to be spent effectively and successfully. We are all looking for a high ROI (return on investment). If you want to optimize your marketing campaigns for success and make your marketing dollars count, you need to step back and build a foundation for your marketing. One of the first […]
The Difference Between SEO and SEM – and Why It Matters
What is the difference between SEO and SEM? You will often hear the terms SEO (search engine optimization) and SEM (search engine marketing) used interchangeably. There is a difference. When you are communicating with your internal marketing team, marketing consultants or marketing agencies, if you do not understand the difference, this may result in a […]
Use Social Media Authenticity to Connect and Bond with Your Customers
Social Media offers businesses unique opportunities to engage with their prospects and customers on a human level. Instead of just selling at your customers, you can connect with them, create a bond and strengthen that bond over time. Social media authenticity enables you to make real, lasting connections with your customers. But if you do […]
The 10 Musts of Email Copywriting
Email remains a strong tool in your marketing arsenal. There is a lot to email marketing, but today we are doing to concentrate on email copywriting. After all, the best list in the world will do you no good if you send messages that do not resonate with your audience. Why are we concerned with […]
Five Reasons Your Business Needs Conversational Text Messaging Now
Connect or Die
Two-way conversational text messaging is a must for businesses today, and that will only increase heading into the future. Gone are the days when you could blast out advertisements to customers and expect them to buy from you and remain loyal.
How Online Local Business Listings Optimize Revenue
We recently talked about 10 Practical Ways to Wildly Improve Local SEO and Increase Sales. This week we’d like to get more in depth about online local business listings and their importance. Why Local Business Listings Are More Important than You May Think Today, everyone and their grandmother uses the Internet both to find businesses […]
10 Practical Ways to Wildly Improve Local SEO and Increase Sales
At one time or another, pretty much everyone, 97% of us, searches the Internet to find local businesses. That makes local SEO critically important. We look for restaurants for a Saturday night outing, bakeries to have a cake made for special occasion, shops that carry pet paraphernalia, tailors, lawyers and a million other products and services. […]
Should I Hire a Local Digital Marketing Agency?
Should you hire a local digital marketing agency or a huge, well-known firm that serves brands that are household names – but are not in your location? Many business owners prefer to outsource some or all of their digital marketing so they can focus on their businesses. Outsourcing may enable them to direct more of their attention […]
How to Crush Selling on Facebook
There is a lot to be said for going to where your customers hang out. Selling on Facebook enables you to do that in multiple ways. Facebook has 2.93 billion active monthly users. Why wouldn’t you be using Facebook to get in front of that part of their audience who could use your products and […]