Is your business risking many thousands of dollars in fines without you even being aware of it because you don’t have an ADA compliant website? If your business is violating the Americans with Disabilities Act (ADA), it could be fined up to $75,000 for the first violation and $150,000 for additional violations under federal law. […]
Author Archives: Deborah
Five Stages of the Buyer Decision Process: Target Customers at Each Stage
There is a pattern to how consumers decide to purchase products that is commonly known as the buyer decision process. People go through stages before finally making a purchase. But a consumer’s path to purchase is not always direct. People may go back and forth in the stages a bit, particularly for digital purchases. And, […]
Search Intent Strategy to Raise Your Search Engine Rankings
Want to increase your website traffic as well as your sales? In order to raise your SERP (search engine result pages) rankings and increase traffic of qualified prospects to your website, it’s not enough to just use some related keywords in your content. You need to understand the search intent behind the words people use […]
11 Effective Ways to Create Landing Pages that Convert
A landing page is often the first thing a customer sees on your website. For example, they might click on one of your ads and find themselves on a related landing page. Of course, you want to be sure to create landing pages that are relevant to the links the customers clicked to get to […]
Drive Traffic to Your Website: 12 Essential Ways
Driving traffic to your website is more competitive than ever today. And the competition will just keep increasing. Take ecommerce for example. In 2019, ecommerce retail sales accounted for 14.1% of purchases worldwide In 2023, that number is expected to hit 22% By 2025, online purchases are expected to make up on quarter of all […]
Is It Worthwhile for My Small Business to Hire a Marketing Consultant?
Some small business owners think that only a large business would hire a marketing consultant. These business owners are busy with the day to day of their businesses, and don’t feel they have either the time or the money to bring on this kind of high-powered help. But the fact is that every business needs […]
How to Create Webinars that Generate Buzz
We now live in a world where working and holding meetings remotely have become increasingly common. Things may never go back to how they were before. Telecommuting is here to stay for many, making webinars critical for today’s marketing and sales efforts. Though webinars have been around for quite some time, the new normal has […]
Hashtags for Business Demystified
Hashtags for business can make a huge difference in the success of your social media campaigns, particularly on Instagram. Using them effectively can greatly expand your reach and increase your followers. Yet many small businesses are using them ineffectively. In some cases, hashtags can even decrease engagement. It takes a bit of finesse. What Are […]
The Fundamentals of Good Web Design
Good web design should convey the company’s message clearly, enable the user’s journey through the site and reinforce the brand image. It should be both functional and aesthetically pleasing. There are many factors that go into good design. We can only touch on this topic in this article, but we hope to provide you with […]
Fine-Tune Your B2B Marketing Plan for 2022
Most of us are well aware that business has changed during the pandemic. A lot of people now work remotely, minimize shopping in brick and mortar stores, worry more about workplace safety and don’t travel for business if possible. As businesses and industries change their ways of doing things, B2B (business to business) companies must […]