Depending on your target audience and goals, your social media campaign could involve social media advertising, organic posts or a mix of both. But regardless of the type of social media campaign you choose to run, understanding how to conduct proper analysis is crucial for success. Skimping out on analysis or conducting it improperly means […]
Category Archives: Facebook Advertising
7 Surefire Ways to Improve Your Social Media Presence
Social media isn’t just a hobby anymore; it’s a business tool. You can have the greatest product or service in the world, but if you’re not using social media to your advantage, you are probably leaving money on the table. Social media is about engagement and interaction. The more you engage your potential customers, the […]
How to Tap into Facebook Marketplace to Grow Your Business
Facebook Marketplace is Facebook’s buy and sell feature. You may have written it off as unnecessary for your business. However, the feature has evolved over the years into much more than just a Craigslist imitator. Today, it’s a powerful channel to explore. At last count in 2018, Facebook reported 800 million Marketplace users per month […]
How to Boost Your Conversions with Strong Calls to Action
A call to action (CTA) is a term that describes an action a business encourages its audience to take. Regardless of the marketing platform (website, email, blog post) a CTA is an opportunity to motivate users to take real steps toward becoming a customer. Effective calls to action can be the determining factor between a […]
10 Facebook Ads Issues and How To Fix Them
More than 6 million businesses are using Facebook ads to reach their target audience, which means they are aware of their incredible potential. You can establish brand awareness, generate leads, drive sales, promote events, and build customer trust through a series of paid campaigns on the platform. However, some advertisers struggle to get excellent results […]
Instagram vs. Pinterest for your local businesses Which one should you choose
Creating and sharing videos and images for marketing has become one of the most effective and popular marketing tactics in the last few years. Because people don’t prefer to read on the web, they tend to consume information by viewing rather than reading. It’s one of the main reasons why social media platforms like Instagram […]
How to craft a social media strategy for your local business
Today, the number of social media users have reached 2.65 billion, and we would have hazard a guess that you are at least vaguely familiar with some of these amazing platforms. We can say with absolute certainty that your customers are engaging with these sites daily. They also want to and expect to hear from […]
What are the social media trends to watch out for in 2021
In today’s digital world, social media is not only used for socializing, but it has also become a non-negotiable part of any brand’s marketing strategy. It will not be an exaggeration if we say that most people spend a good part of their days on social media, and it has become an integral part of […]
Facebook advertising v/s Google advertising for small businesses – which one is better?
With Google Ads Management Services and Facebook Marketing Services, you can present your products in front of the right audience and readily stir up your brand image in a matter of few minutes.
How to start Facebook Advertising with a marketing agency?
A Facebook advertising agency is a vital cog of your marketing wheel, and hence due diligence has to be exercised before selecting the right one. Here are a few things that you should keep in mind