Google dominates the online search landscape, handling over 8.5 billion searches daily. With so many users relying on Google to find answers, products, and services, leveraging its power is essential for any business looking to grow online. If you’re not using Google strategically in your marketing efforts, you’re missing out on significant opportunities. Whether your […]
Category Archives: Google marketing
Integrated Marketing: A Roadmap for Small Business Success
When you’re running a small business, it can sometimes feel almost impossible to get your business in front of your audience, to get it known. People see a ridiculous number of commercial messages per day, between 4,000 and 10,000. That’s twice as many as in 2007. It takes some strategy to break through that kind […]
A Practical Guide for Using Google Ads for Mobile Advertising
In today’s digitally connected world, mobile devices have become an integral part of our daily lives. People rely on their smartphones and tablets to access information, make purchases and connect with businesses. That’s why it’s critical for small business owners to understand how to use Google Ads for mobile devices. As a small business owner, […]
21 Ways to Increase Google Ads Conversions
Everyone wants their audience to click on their Google Ads and eventually buy. There are many things you can do to increase your Google Ads conversions. Here are 21 of them. Make sure you understand your target audience and their needs. Continuously analyze your data to improve your approach. When setting your Google Ads […]
What the Google Business Profile Rebrand Means to Your Marketing
At the beginning of November, Google rebranded Google My Business to Google Business Profile. Along with the rebrand, Google added some new features to help your business succeed. Google My Business was a local business listing service where you could list your business, what you do, your address and phone number, and also limited posts […]