When you’re running a small business, it can sometimes feel almost impossible to get your business in front of your audience, to get it known. People see a ridiculous number of commercial messages per day, between 4,000 and 10,000. That’s twice as many as in 2007. It takes some strategy to break through that kind […]
Category Archives: search engine marketing
10 Practical Ways to Wildly Improve Local SEO and Increase Sales
At one time or another, pretty much everyone, 97% of us, searches the Internet to find local businesses. That makes local SEO critically important. We look for restaurants for a Saturday night outing, bakeries to have a cake made for special occasion, shops that carry pet paraphernalia, tailors, lawyers and a million other products and services. […]
SEO or PPC: Where Should I Focus My Digital Marketing Budget?
Marketing is all about finding the best ways to promote your products and services. It is leveraging whatever channels are available to get as many potential eyeballs from highly engaged consumers focused on your brand. As the traditional billboards and radio ads of the past worked for a marketing strategy to grow awareness, SEO marketing […]
Generate Better Sales by Using Negative Keywords in Your Advertising
What are negative keyword lists and how do they help you target your group of potential buyers? This is an important aspect of search engine marketing. A negative keyword list adds a block against information-based searches on your ads and do not show up in results to those not concerned with buying anything. By information-based […]
How Google Stopping Support for Third-Party Cookies Impacts Your Paid Online Ads
With privacy concerns on the rise, Google recently announced that it’s going to stop supporting third-party cookies. This means that Google will no longer be tracking how a user interacts with third-party sites and will not show ads to users as they travel the Internet based on their browsing history. This change is part of […]
How to Do a Comprehensive Competitive Analysis in Eight Simple Steps
Sometimes you may find that business competition comes from surprising places. A competitive analysis helps you identify your main market competitors and determine the best ways to surpass them. You can’t be a frontrunner unless you know who you are running against. You also need to understand changing market trends, challenges and opportunities so you […]
Search Retargeting: An Under-Used Strategy You Should Add to Your Mix
Online marketers have a lot of options to choose from to get the word out with the hope of increasing sales. They can use display advertising, search advertising, email campaigns, paid social ads and a lot more. One powerful method is retargeting, showing a person an item or category in which they have already […]
What is Dynamic Keyword Insertion and how to leverage it for greater ROI
Do you know that 77% of people choose, recommend, or pay more for a brand that provides them with personalized experiences? With so many companies struggling for your audience’s attention, you must create tailored advertising experiences that encourage target users to click on your ads and not on your competitor’s ads. If you are running […]
Five things about Google advertising you wish you knew
Google ads management services can prove influential in generating new business on a sustained basis. Beginning from initial setup and optimization to assessment and account management.
Facebook advertising v/s Google advertising for small businesses – which one is better?
With Google Ads Management Services and Facebook Marketing Services, you can present your products in front of the right audience and readily stir up your brand image in a matter of few minutes.