Online customer reviews and testimonials are a strong weapon in a savvy company’s marketing arsenal. In fact, they are your most persuasive tool in turning prospects into customers. Yet so many companies don’t put structures in place to gather reviews and respond to them. This is a tragic waste that has more impact on a […]
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What Are the Best Times to Post on Social Media?
You have been pulling out all the stops to make your social media content interesting, relevant and unique. You are offering your prospects and customers information that should be really valuable to them. You have a great designer. So why are you languishing on social media? If your posts aren’t getting the views, comments and […]
How to Build Trust in Your Brand with User-Generated Content
Most consumers conduct online research about a brand or company before making large purchases. That means shoppers are looking at your brand’s social media and website to determine if you are the right fit for their hard-earned money. That also makes online reputation management vital to the success of your business. Keep in mind they are […]
SEO or PPC: Where Should I Focus My Digital Marketing Budget?
Marketing is all about finding the best ways to promote your products and services. It is leveraging whatever channels are available to get as many potential eyeballs from highly engaged consumers focused on your brand. As the traditional billboards and radio ads of the past worked for a marketing strategy to grow awareness, SEO marketing […]
Top 5 Review Sites for Improving and Maintaining Your Online Business Reputation
Businesses have always been concerned about online reputation management. Lately, it’s become more challenging because so many websites welcome consumer reviews. A single negative notice can seriously harm the reputation of a vulnerable business. The best way to manage your online reputation is by hiring a marketing agency that provides review generation services. They can […]
The Unspoken Rules of Effective Online Reputation Management
Online reputation management (or ORM if you like acronyms) is a must for any small business. Put simply, it’s the process of keeping track of what’s being said about your brand online. To take it one step further, it often includes amplifying the positive mentions and doing damage control for any negative mentions. The problem […]
Five Ways You Can Drive Traffic to Your Landing Pages
Your landing pages are some of the most important components of your website. They serve as effective lead conversion tools and can also help with SEO. According to Unbounce, the average landing page conversion rate is 4.02 percent, but it can be much higher than that depending on your industry. How can you drive traffic […]
Five Tips for Generating Killer Reviews and Testimonials from Your Customers
In today’s digital world, a happy customer creates an opportunity to generate free, positive press through online reviews and testimonials. Why is this important? Because 72% of consumers say positive testimonials and reviews increase their trust in a business. While it’s easy to say “get more positive feedback,” it can be challenging for businesses to […]
Search Retargeting: An Under-Used Strategy You Should Add to Your Mix
Online marketers have a lot of options to choose from to get the word out with the hope of increasing sales. They can use display advertising, search advertising, email campaigns, paid social ads and a lot more. One powerful method is retargeting, showing a person an item or category in which they have already […]
Content Marketing for Restaurants
As things are getting better from the COVID pandemic, one important area that many restaurants tend to look behind is the importance of content marketing. Nowadays, content marketing is the most effective method for restaurants to connect, engage and build a better relationship with their customers. Consumers often see an irrelevant number of messages on […]