What are negative keyword lists and how do they help you target your group of potential buyers? This is an important aspect of search engine marketing. A negative keyword list adds a block against information-based searches on your ads and do not show up in results to those not concerned with buying anything. By information-based […]
Tag Archives: search engine marketing
Search Retargeting: An Under-Used Strategy You Should Add to Your Mix
Online marketers have a lot of options to choose from to get the word out with the hope of increasing sales. They can use display advertising, search advertising, email campaigns, paid social ads and a lot more. One powerful method is retargeting, showing a person an item or category in which they have already […]
Five things about Google advertising you wish you knew
Google ads management services can prove influential in generating new business on a sustained basis. Beginning from initial setup and optimization to assessment and account management.
5 Things You Should Look for in Google Ads Management Service Providers Before Hiring
With more and more businesses pouring their top dollars on Google Ads management services, the ad spending industry has been predicted to report a 6.7% annual growth rate.